Responsibilities

• Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP
• Steward the translation of channel plans into account-specific plans for key accounts
• Define how brand campaigns and priorities show up in wholesale environments
• Establish channel-level success metrics (velocity, trial, repeat, ROI)
• Define what programs / toolkits should exist to drive performance:
• Promotion role and structure (guardrails, not execution)
• Activation approach (in-store, retail media, FSOP programs)
• Launch, sustain, and recovery frameworks
• Ensure programs are simple, scalable, and executable by Sales
• Own how marketing investment is allocated across wholesale channels and account segments

Requirements

• 10–15+ years in CPG, beverage, or related industry
• Deep experience across Off-Premise and FSOP channels
• Marketing background in:
• Trade / shopper marketing
• Retail or commercial strategy
• Marketing activation planning
• Retail Media
• Must be legally authorized to work in the United States without restriction.

Benefits

• Medical, dental, and vision
• 401(k) - match up to 4% of compensation
• Awesome paid time-off and holidays
• Flexible Spending Account
• Generous paid parental leave
• Annual performance and compensation reviews
• Focus on career-pathing and promotions
• Professional and leadership development workshops
• Free Pressed products!