Responsibilities

• Strategic Marketing Leadership
• Serve as a key member of the Sports Marketing leadership team and strategic partner to the VP of Sports Marketing.
• Help shape long-term marketing vision and priorities across NBC Sports properties.
• Bring innovative thinking from entertainment, streaming, and culture marketing to drive audience growth and engagement, plus emphasis on Peacock subscriber acquisition and retention.
• Identify opportunities to create deeper emotional connections between audiences, athletes, and NBC Sports properties and brands.
• Develop franchise marketing strategies that extend beyond the competition calendar and build year-round relevance.
• Entertainment & Culture Integration
• Introduce new entertainment marketing best practices into NBC Sports campaigns and promotional strategies.
• Identify fresh opportunities to connect sports with culture, music, entertainment, talent, creators, and lifestyle trends.
• Partner with internal teams (across Peacock, NBC Entertainment, Bravo, Telemundo, News, Universal Pictures, and other NBCUniversal businesses) and external partners (USOPC, NFL, etc) to create impactful consumer programs.

Requirements

• 12+ years of marketing experience within entertainment, streaming, media, consumer brands, or related industries.
• Experience building and leading execution of integrated marketing campaigns across multiple platforms.
• Strong understanding of audience development, franchise marketing, and fan engagement strategies.
• Experience managing, mentoring, and developing direct reports or cross-functional teams in a fast-paced, matrixed environment.
• Demonstrated ability to influence senior stakeholders and lead within a matrixed organization.
• Passion for sports and an appreciation for the growing convergence of sports, entertainment, and culture.
• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week.

Preferred

• The strongest candidate is a strategic, culturally fluent marketer who has built audience engagement around entertainment, streaming, or franchise properties and can translate that experience to NBC Sports. They should be comfortable operating across a matrixed organization, partnering with senior leaders, and turning big ideas into actionable, integrated campaigns.

Benefits

• This position is eligible for company-sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
• Salary range: $165,000- $210,000 (bonus eligible and long-term incentive eligible)