Sr. Director, Resident Marketing (B2C/B2B2C)

Responsibilities

• Lead and develop a team of four , setting clear goals, delegating ownership, providing ongoing coaching, and building a collaborative team accountable for results.
• Own resident marketing strategy and campaign planning , proactively identifying opportunities to earn trust, deepen engagement, and grow adoption across the resident journey.
• Drive multichannel campaigns from strategy through optimization , overseeing segmentation, messaging, creative development, execution, and testing. Initial channels focus on direct marketing primarily via email, SMS, and in-app messaging. You'll help drive strategy for new on-site resident marketing and expansion to digital channels such as SEO, SEM, and social.
• Build personalized lifecycle and PMC-enabled programs that connect residents with relevant services, demonstrate the value of connected offerings, and support lasting resident relationships.
• Manage campaign intake, team capacity, and competing priorities ; align business and product stakeholders, resolve dependencies, and move initiatives forward.
• Partner with product, MarTech legal and data teams to improve automation, segmentation, and responsible use of resident data.
• Establish performance goals and reporting , translating engagement, conversion, retention, and revenue results into clear recommendations through regular business performance and strategy reviews.

Requirements

• 10+ years of consumer, lifecycle, growth, or B2B2C marketing experience, including significant experience directly managing and developing teams.
• FinTech or consumer financial services marketing, particularly payments, insurance, or credit-building products preferred but not required.
• Bachelor’s degree in marketing, business administration, or a related field, or equivalent relevant experience preferred, but equivalent experience will also be considered.
• Demonstrated success setting marketing strategy and leading teams to deliver campaigns with measurable business results.
• Proven end-to-end ownership of multichannel consumer campaigns, including segmentation, personalization, testing, and optimization.
• Hands-on experience with marketing automation and consumer engagement platforms, with the ability to guide execution and partner on data and technology improvements.
• Experience using consumer behavior and campaign data to guide decisions and connect marketing performance to business outcomes.
• Experience with journey mapping is also a plus.
• Strong people leadership, including coaching, delegation, talent development, and performance management.
• Proactive strategic judgment, resourceful problem-solving, and the ability to turn ideas into action.

Benefits

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.