Responsibilities

• Platform Strategy & Leadership: Develop and execute comprehensive, data- and AI-informed platform marketing strategies. Define the platform's core value proposition, messaging, and go-to-market plans that unify the entire NetApp portfolio and resonate with executive-level buyers.
• Build and Develop a World-Class Product Marketing Team: Hire and develop the existing team, augmenting with new skills, talent, and tools needed to scale and support a platform-oriented model.
• AI-Driven Product Marketing: Leverage AI to scale product marketing impact, including accelerating content creation, improving signal from market and customer insights, and increasing the speed, quality, and consistency of sales enablement, go-to-market execution insights, and driving more data-informed decision making.
• Sales Enablement: Understand the needs of the sales organization to create high-impact sales tools, training, and customer-facing materials that articulate the value of the NetApp platform. Collaborate with product teams to integrate market needs and customer pain points into roadmaps.
• Cross-Functional Alignment: Ensure consistent platform messaging and execution across all touchpoints by driving alignment between product, marketing, and sales teams.
• Go-to-Market Leadership: Lead the development of go-to-market plans for major platform releases and key cross-functional company moments, ensuring a unified and impactful launch.
• Performance Tracking: Establish key performance indicators (KPIs) for platform marketing efforts and track the effectiveness of launches and marketing campaigns to demonstrate business impact.
• Inclusive Environment: Champion and cultivate a diverse and inclusive work environment where all team members can collaborate effectively and achieve organizational goals.

Requirements

• 15+ years of experience in marketing or product marketing, with a proven track record in a technically oriented business leading marketing functions in large-scale technology companies.
• Demonstrated success in building and marketing world-class, enterprise-scale platform, IaaS/PaaS/SaaS products from inception to market leadership.
• Strong business acumen and experience with data-driven decision-making across pricing, marketing, and sales. Experience leveraging AI or advanced tooling to improve marketing effectiveness and insight generation.
• Proven success in leading cross-functional teams to launch and grow complex platform products in a competitive market.
• Strong ability to work cross-functionally and foster a culture of collaboration across product, engineering, corporate marketing, sales, and partner teams.
• Exceptional storyteller with the ability to distill a complex portfolio of technologies into a clear, concise, and engaging platform narrative.
• Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree preferred. Equivalent combination of additional skills and experience may be substituted for degrees listed.

Preferred

• MBA or advanced degree preferred.

Benefits

• Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package.