Responsibilities

• Lead the overall marketing strategy for the UCAN portfolio.
• Drive portfolio prioritization, lifecycle management, and investment decisions aligned with business objectives.
• Identify growth opportunities and optimize portfolio performance across categories.
• Develop and execute integrated go-to-market strategies that strengthen customer engagement and business results.
• Partner closely with Sales and cross-functional stakeholders to ensure commercial excellence and successful product launches.
• Support execution of marketing initiatives that drive adoption, growth, and market competitiveness.
• Establish and leverage customer, market, and competitive insights to inform strategic decision-making.
• Champion voice-of-customer initiatives and data-driven marketing practices.
• Monitor market dynamics and business performance to identify risks and opportunities.
• Collaborate with Market Access, Finance, and Commercial teams to support pricing, value, and contracting strategies.

Requirements

• Bachelor's degree required; MBA preferred.
• 12+ years of progressive healthcare marketing, commercial, or business leadership experience.
• Demonstrated success leading generic pharma and nutrition portfolio strategies, commercialization, and go-to-market execution.
• Proven experience building and leading high-performing teams in complex, matrixed organizations.
• Strong strategic, analytical, and business acumen with the ability to influence senior stakeholders.

Preferred

• Experience supporting hospital, health system, and alternate-site care environments.
• Knowledge of generic pharmaceuticals and/or clinical nutrition markets.
• Understanding of GPO, IDN, and healthcare purchasing dynamics.
• Experience leading product launches, portfolio optimization, and lifecycle management initiatives.

Benefits

• US Benefits at Baxter (except for Puerto Rico) This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter