Responsibilities

• Develop and own the strategy for maximizing our brands’ visibility, impact, and rankings in AI search and traditional SERPs.
• Serve as Center of Excellence for AIO, LLMs and SEO. This includes education and evangelism of best practices internally and to external clients.
• Partner with marketing, sales, client services, and product to continually evolve and improve our AIO discovery solutions for brands.
• Evolve and improve best practices for all on-page and off-page tactics for implementation by content and product teams. Develop AI-based tools to improve efficiency and execution.
• Own AIO and SEO reporting and vendor management.
• Lead the Organic Growth and Web Publishing team and work closely with Content, Sales, Corporate Marketing, Product, Engineering, Communications, and our AI & Automation team.
• Build the AI Discovery business: Lead the day-to-day growth of our AI Discovery offering: packaging, pricing recommendations across performance, hybrid, and flat-fee models, forecasting, and performance against revenue and profitability goals.
• Turn search and AI-visibility insights into compelling advertiser strategies and proposals; participate directly in sales conversations and client presentations, and maintain the case-study library Sales uses to close.
• Connect commercial commitments to delivery capacity. Work with Sales and functional leads to agree on scope, economics, timelines, and ownership before commitments are made, so nothing is sold that we cannot deliver.
• Build repeatable delivery and client-reporting practices: signed deals scoped into content and placement work within days of signature, and reporting that shows what was delivered, what changed, and where the next growth opportunity lies.

Requirements

• Commercial ownership. You have built or materially grown a revenue-generating business, product, or service, with personal accountability for results, and you can explain the pricing, economics, decisions, and execution behind that growth.
• Deep search expertise , typically 10+ years in organic growth for a content publisher, affiliate, or lead-generation business, with a record of translating organic growth into business results, including diagnosing technical issues and responding to major performance changes.
• Practical AI-search experience. AEO and GEO experimentation and measurement (Profound or a comparable platform), a working understanding of how AI Overviews and LLM answer engines select their sources, and a clear view of what the evidence can and cannot prove.
• Hands-on analytical judgment. You work directly in Google Search Console, GA4, Looker Studio, crawl tools such as Screaming Frog, Ahrefs or Semrush, and AI-visibility platforms; you challenge assumptions and turn data into a decision.
• Technical depth in crawl, indexation, structured data, and CMS platforms such as WordPress, enough to set the roadmap with Engineering and know when a fix is real.
• Team leadership. You have led and developed teams and managers, and you can coordinate specialists across commercial, editorial, product, and technical functions, getting priorities agreed before work starts and holding the line when they change.
• Credibility and communication. Executive-ready narratives, client-facing presence, written recommendations that fit on one page, and the independence to defend a recommendation while staying close to execution.
• Ownership through change. This team is finishing a shift from an SEO function to an organic growth business; you are comfortable leading through ambiguity, and you will complete that shift.

Preferred

• Experience in agency and services businesses, particularly with sponsorship or advertiser-funded programs.
• Experience monetizing organic audiences beyond affiliate revenue through AEO or GEO programs and content partnerships.
• Using AI and automation (for example, n8n, Airtable, Zapier) to make growth, reporting, or publishing workflows more effective across multiple brands.
• Conference speaking or published thinking on AI search.
• Multi-brand experience across verticals such as home services, insurance, senior care, security, e-commerce, or B2B.

Benefits

• Hybrid position, in Playa Vista, CA office every Tuesday, Wednesday & Thursday
• Unlimited PTO – take a break when you need it!
• Industry-leading medical, dental, and vision plans + generous parental leave
• 401(k) company match plan – fully vested on day 1
• Outside patio overlooking Playa Vista + cabanas, firepits & working grills
• Monthly happy hours, catered lunches + daily food trucks
• Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
• Fully stocked kitchens with snacks & drinks
• Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
• Free onsite gym + locker rooms