Sr. Director, News Brand Marketing

New York City, NY (On-site)

$143K/yr – $167K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Own FOX News Media's go-to-market storytelling and trade marketing efforts, leading cross-functional programs from messaging to event experiences that drive revenue and premium positioning.

  • Lead development of aspirational narratives and premium materials
  • Oversee trade marketing calendar and tentpole events
  • Develop leadership and internal training plans for your team

Job Description

Responsibilities

  • Go-To-Market Strategy & Messaging: Utilize strong storytelling skills to lead development of breakthrough sales narratives and premium marketing materials that bring FOX News Media's unique value proposition to life for prospective advertisers (overseeing high-impact sales presentations, trade website, media kits, sizzle reels, client mailers, and major trade media campaigns)
  • Develop integrated go-to-market frameworks for programming launches, acquisitions, product initiatives, and tentpoles aligned to revenue priorities. Expertise within digital and emerging media space is a plus
  • Partner cross-functionally with Sales, Research, Partnerships, Programming, Consumer Marketing, Comms, and Design to translate data-driven insights into compelling positioning and proposals and bring FOX News Media messaging to market
  • Work closely with Research to transform syndicated/custom data into distinct sales stories
  • Act as a strategic liaison across Sales, Programming, Research, and Executive Leadership to oversee and apply the FOX Advertising portfolio brand positioning and a visual identity system, ensuring consistency across all internal and externally facing materials
  • Implement best practices to structure, manage, and maintain an organized library of cloud-based sales materials
  • Trade Marketing & Client Experience: Direct an annual trade marketing calendar aligned with enterprise priorities, executing high-impact campaigns across owned, earned, and paid B2B channels to drive year-round marketplace visibility and demand generation
  • Develop and direct the core messaging for trade marketing campaigns across owned, earned, and paid B2B channels—including trade media, digital marketing and industry platforms—ensuring every touchpoint reinforces our premium positioning
  • Conceptualize immersive and differentiated experiences that strengthen relationships and position FOX News Media as a premium, innovative brand while partnering with the Events team to bring positioning to life
  • Lead strategic planning of tentpole trade events, industry conferences, and Ad Sales experiences; own the messaging architecture, stakeholder alignment, and visual branding

Requirements

  • Experience at an agency, media company, or sales organization, with a proven history of owning creative and presentation development
  • Experience in television, digital, new media, events and project management, paired with a genuine interest in the news, business, and lifestyle categories
  • A sophisticated understanding of the modern digital TV ecosystem, streaming strategies, programmatic, and OTT/CTV platforms a plus
  • Experience with syndicated/custom research tools (Nielsen, Comscore, etc.) and a unique ability to transform numbers into an undeniable, distinct sales story
  • Polished presentation skills and exceptional, concise writing and proofreading abilities
  • Deep knowledge of media buying, planning functions, and modern ad formats—programming, talent, and media relations workflow familiarity a plus
  • Advanced proficiency with Microsoft Office, hands-on experience using current AI tools to optimize workflow, and a willingness to travel and jump into action on weekends when short-notice opportunities arise

Preferred

  • Bachelor’s degree
  • An exceptional team player with sharp organizational and problem-solving skills, unshakeable attention to detail, and a talent for balancing multiple high-stakes projects simultaneously
  • Carry a professional, confident demeanor that lets you command the room with high-level executives, backed by the strong interpersonal skills required to motivate teams and influence clients

Benefits

  • medical/dental/vision
  • insurance
  • a 401(k) plan
  • paid time off
  • annual discretionary bonus
  • other benefits in accordance with applicable plan documents
Fox Corporation logo

Fox Corporation

3.6 Glassdoor

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking. We have long been a leader in news, sports and entertainment programming, achieving strong revenue growth and profitability in a complex industry environment over the past several years. FOX will continue to invest across our businesses, allocate resources toward investments in higher growth initiatives and take advantage of strategic opportunities, including potential acquisitions across the range of the media categories in which we operate.

Founded in 1986
New York, New York, US
14K employees (5,511 in marketing)
64% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
57.1K
Traffic Source Mix
Search
45.8%
Direct
38.9%
Referral
10.9%
Social
3.3%
Paid
0.8%

Headcount Trend

Current headcount: ~11.5K

Marketing Team

Marketing Team Size
3,625 (29% of company)
Median Career Experience
13 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
22

Funding

Last Raise
$913.3M
Post IPO Secondary, 6 months ago

Funding History

  • Sep 2025
    Post IPO Secondary • $913.3M
  • Apr 2020
    Post IPO Debt • $1.2B

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