Responsibilities

• Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals.
• Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships.
• Establish a clear media investment framework that aligns awareness and consideration KPIs with top line growth objectives.
• Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition.
• Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement.
• Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact.
• Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends.
• Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies.
• Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth.
• Use research and measurement to continuously refine targeting, frequency, and channel allocation.

Requirements

• 12+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing substantial media budgets.
• Experience working in an eCommerce/DTC company is required
• Deep expertise in upper- and mid-funnel media planning (video, CTV, audio, OOH, influencer, partnerships)
• Familiarity with brand research tools (Ipsos, Numerator, Muck rack, Circana, and Hootsuite) and ability to translate findings into actionable strategies
• Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to upper-funnel investment decisions
• Demonstrated ability to design innovative placements, sponsorships, or partnerships that drive awareness and brand favorability
• Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners
• Leadership experience managing and developing high-performing teams across media strategy and analytics
• Proven track record of marrying brand media with performance marketing to deliver measurable business results
• Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend