Sr. Director, Marketing - Retirement & Wealth (Remote)

Responsibilities

• Marketing Organization and Business Leadership: Build and lead a multidisciplinary marketing organization spanning product and segment marketing, brand and communications, demand generation, digital and lifecycle marketing, sales enablement, creative services, marketing operations, and the Account Holder Engagement capability.
• Marketing Organization and Business Leadership: Lead the transition from shared-services support to a dedicated operating model, establishing the organization's structure, talent strategy, governance, processes, performance expectations, and culture of accountability, collaboration, innovation, and continuous improvement.
• Marketing Organization and Business Leadership: Recruit, develop, and coach a high-performing team and determine the right mix of dedicated talent, shared capabilities, agencies, vendors, and other external expertise.
• Marketing Organization and Business Leadership: Serve as a strategic advisor to business leadership on growth priorities, market expansion, client diversification, customer experience, and reputation, aligning Sales, Product, Client Engagement, Technology, Operations, and other stakeholders around shared goals.
• Marketing Organization and Business Leadership: Own the annual marketing and go to market communications plan and budget, aligning priorities, resources, investments, roadmaps, capabilities, and performance goals with business strategy and financial objectives.
• Product, Segment, and Go-to-Market Strategy: Lead integrated B2B, B2C, and B2B2C strategies across institutional, intermediary, partner, employer, and individual account-holder audiences.
• Product, Segment, and Go-to-Market Strategy: Use customer research, competitive intelligence, segmentation, and market insights to develop differentiated positioning, value propositions, messaging, and commercialization plans.
• Product, Segment, and Go-to-Market Strategy: Build repeatable go-to-market approaches for products, strategic partnerships, acquisitions, platform transitions, and market-expansion opportunities.
• Product, Segment, and Go-to-Market Strategy: Develop co-marketing programs with recordkeepers, advisors, third-party administrators, financial institutions, and other strategic partners to advance shared growth and client engagement.
• Brand, Communications, Content, and Experiences: Own Retirement & Wealth brand positioning, messaging, standards, and reputation across internal, external, executive, and customer communications.

Requirements

• Bachelor's degree or equivalent combination of education and relevant professional experience required; advanced degree preferred.
• 15+ years of progressive marketing experience, including 7+ years leading multidisciplinary teams.
• Deep financial services experience, preferably in retirement, wealth, employee benefits, or fintech.
• Demonstrated success building or transforming marketing organizations, including talent, operating models, processes, technology, budgets, external partners, and organizational change.
• Experience developing B2B, B2C, and B2B2C strategies across institutional, intermediary, partner, employer, and individual customer audiences.
• Proven ability to connect product marketing, demand generation, lifecycle engagement, communications, and sales enablement to measurable growth.
• Strong command of segmentation, customer insights, digital marketing, marketing technology, analytics, attribution, and ROI measurement.
• Leadership experience across brand, internal and external communications, executive communications, public relations, thought leadership, events, sponsorships, crisis communications, and reputation management.
• Experience leading complex cross-functional initiatives and customer communications in a regulated environment, including appropriate privacy, consent, and compliance governance.
• Executive presence, strong storytelling and influencing skills, sound judgment, and a hands-on leadership style.

Benefits

• Inspira provides industry-leading benefits including, but not limited to: healthcare, 401K savings plan, company holidays, paid time off, parental leave and an employee assistance program.