Responsibilities

• Develop and lead the annual marketing plan by segment and workflow, including digital campaigns, content strategy, account-based marketing (ABM), and events that build pipeline and market awareness.
• Lead structured programs to collect and analyze customer feedback, win/loss outcomes, and competitive intelligence; publish actionable insight reports that guide product and commercial priorities.
• Partner with Product Managers and technical marketing to design and execute launch strategies, customer communications, and sales enablement materials; capture post-launch performance and customer validation.
• Own the JT Baker® Strategy and narratives, messaging, and content across all channels, ensuring clarity, consistency, and claims discipline.
• Define and track marketing effectiveness metrics—lead quality, conversion rates, return on investment (ROI), and campaign impact on orders and revenue.
• Partner with Regional Marketing, Sales Operations, and Product Management to ensure campaign integration, data quality, and pipeline health.