Own the JT Baker Brand marketing and demand engine for Avantor Production Chemicals, translating customer insights into campaigns that build pipeline, win rates, and product adoption.

• The Sr. Director of Marketing for Avantor Production Chemicals Portfolio will be responsible for creating demand, shaping market perception, and translating customer insights into action to drive growth across Avantor’s chemicals portfolio, including brands such as JT Baker®.
• Develop and execute marketing strategies that generate qualified opportunities, improve win rates, and accelerate the adoption of new products.
• Collaborate with Product Management, Sales, and Regional Marketing to ensure alignment across campaigns, launches, and customer engagement initiatives.
• Strategy and Demand Generation: Develop and lead the annual marketing plan by segment and workflow, including digital campaigns, content strategy, account-based marketing (ABM), and events that build pipeline and market awareness.
• Customer Insight and Voice of Customer (VOC): Lead structured programs to collect and analyze customer feedback, win/loss outcomes, and competitive intelligence; publish actionable insight reports that guide product and commercial priorities.
• Go-to-Market and Launch Execution: Partner with Product Managers and technical marketing to design and execute launch strategies, customer communications, and sales enablement materials; capture post-launch performance and customer validation.
• Brand and Messaging: Own the JT Baker® Strategy and narratives, messaging, and content across all channels, ensuring clarity, consistency, and claims discipline.
• Performance and Measurement: Define and track marketing effectiveness metrics—lead quality, conversion rates, return on investment (ROI), and campaign impact on orders and revenue.
• Collaboration and Alignment: Partner with Regional Marketing, Sales Operations, and Product Management to ensure campaign integration, data quality, and pipeline health.