Sr. Director, Marketing

Responsibilities

• Own the full commercial marketing system spanning demand generation, conversion, retention, and lifetime value, explicitly tying marketing activity to revenue lift and margin impact.
• Collaborate cross-functionally with North America (NA) Marketing, Center of Excellence (CoE) marketing teams, product, sales, and customer success to develop and implement integrated, data-driven marketing initiatives that optimize performance and business impact
• Hold explicit revenue ownership for marketing‑driven growth across the distributed EDG dealer system.
• Build standardized, scalable dealer marketing playbooks with explicit accountability for dealer‑level revenue lift, adoption, and profitability outcomes.
• Translates voice‑of‑consumer insights and brand strategy into measurable commercial outcomes, including growth penetration, revenue contribution, and lifetime value improvement.
• Demonstrates strong financial fluency, including direct contribution to EBITDA, margin expansion, and growth‑versus‑profitability trade‑off decisions.
• Owns and optimizes Customer Acquisition Cost (CAC) to Customer Lifetime Value (LTV) ratios, managing lifecycle economics across channels and cohorts.
• Manages the marketing budget as strategic capital allocation, setting ROI‑ and margin‑based investment thresholds and reallocating spend based on performance.
• Defines and enforces ROI and ROAS performance thresholds required for continued or incremental investment.

Requirements

• Bachelor’s degree in marketing, business, or related field (MBA preferred).
• 10+ years of marketing experience, with a proven track record in omnichannel marketing, including organic, paid, and earned media across multiple platforms.
• Strong strategic thinking with the ability to translate business goals into actionable marketing strategies.
• Hands-on experience managing SEM, CRM, and paid media campaigns (Google Ads, Bing Ads, etc.).
• Deep expertise in SEO, content marketing, and organic growth strategies.
• Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud).
• Strong leadership skills with experience managing and mentoring marketing teams.
• Passion for innovation and staying ahead of marketing trends and technologies.
• Experience in both B2C and B2B marketing, ideally within home services or consumer goods sectors preferred.
• Familiarity with CRM systems (Salesforce) and email marketing platforms (SF Marketing Cloud) highly preferred.

Benefits

• Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).