Sr. Director, HBV/HDV Marketing

Responsibilities

• Lead the development and execution of strategic and tactical promotional plans for HBV and HDV.
• Direct the marketing team in developing and executing personal and non-personal promotional materials for healthcare professionals and patients.
• Lead cross-functional assessment of the evolving HBV and HDV landscapes and translate findings into strategic priorities.
• Develop HBV and HDV Plans of Action (POAs) and partner with Commercial Learning and Development (CL&D) to implement them with the sales team.
• Partner cross functionally with Legal, Medical, Clinical, Regulatory, Market Access and Public Affairs, leading cross-functional projects as needed.
• Translate market research and analysis into insights that shape strategy and POAs, and partner with the Market Insights team to set priorities for future insight generation.
• Cultivate relationships with thought leaders, key customers, and professional organizations.
• Partner with Commercial Operations to establish and optimize the procedures, systems, metrics, and infrastructure needed to support the business.
• Collaborate with other marketing and sales leads to ensure coordinated approach with respect to product promotions across the liver portfolio.
• Develop innovative, compliant marketing solutions to complex business problems through rigorous analysis and sound judgment, ensuring alignment with organizational objectives.

Requirements

• Bachelor's Degree and Fourteen Years’ Experience
• OR
• Masters' Degree and Twelve Years’ Experience
• OR
• PhD and Twelve Years’ Experience

Preferred

• 10+ years of marketing experience, primarily within pharma/biotech.
• People management experience required.
• Biopharmaceutical or Pharmaceutical experience preferred.
• MBA preferred, Bachelor’s degree in marketing or related fields required.
• Healthcare professional promotional expertise in prior roles is required.
• Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred.
• Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking.
• Prior advertising, digital or communications agency experience a plus

Benefits

• This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.