Responsibilities

• Annual and Quarterly Planning
• Go-to-Market for Features, Enhancements, and Campaigns
• Acquisition Strategy and Channel Leadership
• Geographic Focus
• Pricing and Promotional Strategy
• Product Asset Maintenance and Messaging
• Performance and Optimization
• Team Leadership

Requirements

• 15+ years leading customer acquisition, growth marketing, or integrated go-to-market work, with direct ownership of planning, performance goals, and results. Experience in a subscription, online, or mobile business is a strong plus.
• A track record of running end-to-end go-to-market for product features, updates, and seasonal campaigns from brief through launch and optimization.
• Proven ability to drive efficient acquisition growth through audience strategy, funnel improvement, and smart investment prioritization.
• Experience managing significant acquisition budgets with disciplined, data-driven decision making across both in-quarter and annual horizons.
• Deep understanding of pricing and promotional mechanics and how they affect acquisition, conversion, and long-term customer value.
• Experience building geo-specific acquisition strategies that reflect local market realities, competitive intensity, and demand patterns.
• Experience building campaigns, creative strategies, creative evaluation and guidance
• Comfortable owning product copy, visuals, and channel-specific descriptions as part of the acquisition toolkit.
• Strong analytical skills and the ability to turn complex performance data into clear insights and recommendations for senior leadership.
• Experience with marketing mix modeling and attribution tools.

Benefits

• When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.