Responsibilities

• Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities
• Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners
• Deliver measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health
• Translate product innovation into clear value, building differentiated positioning and go-to-market strategies
• Elevate brand, PR, and storytelling, reinforcing market leadership and purpose
• Champion data-driven performance, leveraging insights, attribution, and ROI to optimize continuously
• Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions

Requirements

• 10 to 15+ years of marketing leadership experience in a global, matrixed environment
• Proven ability to build integrated campaigns that drive revenue
• Strength across brand, demand generation, and modern marketing ecosystems
• Proven experience leading and developing teams of 10 or more
• Skill at influencing senior and cross-functional stakeholders
• An analytical mindset with a bias for action and continuous improvement
• Passion for fitness, performance, and customer outcomes

Benefits

• comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.