Responsibilities

• Global Integration: Demonstrating global brand guidelines, implement and develop ways of working that unify regional business units in strategy and tactics while offering agility and flexibility to capitalize on regional opportunities.
• Brand & Channel Execution: Demonstrate expertise in a broad array of marketing channels, marketing tactics and management of outside vendors / agencies to achieve full funnel growth (Awareness, New Customer Acquisition, CLV and Conversion) in key sales channels; including DTC, digital, affiliate, wholesale and retail.
• Go To Market: Reimagine the global go-to-market process to capture increased efficiency and better align product, marketing, creative and channel strategies in pursuit of omnichannel success.
• Community: Develop strategies in collaborations, partnerships, ambassadors to build a diverse organic community that drives the voice and energy for the brand across different marketing verticals.
• Social Channels: Build an always-on content strategy that delivers content across all social media channels, grows our community, and drives engagement and conversation.
• Campaign Development: Ideation. Creativity. Inspiration. Lead the internal and external teams through insightful briefs to develop campaigns that reinforce our premium lifestyle brand positioning and engages our target consumers.
• Optimization: Utilize data-driven strategies to support help scale the business, acquire new consumers, and drive retention.
• Cross Functional Leadership: Collaborate with key departmental leads to align and prioritize content and campaign execution in pursuit of business objectives; Seasonally, Globally and Regionally.
• Budget Management: Own and deploy a designated budget to build and implement branded content and campaigns.
• Develop the Team: Recruit, develop and champion the global marketing team by providing leadership, establishing trust and creating an environment of fun and energy that builds our brand culture.

Requirements

• Bachelor's degree in marketing, business, or work experience in a related field.
• 12 + years of extensive experience in lifestyle brand marketing, with a track record of developing and implementing successful multi-channel brand and product campaigns.
• Strong leadership and team management skills with experience managing leaders and multi-level organizations.
• Excellent understanding of consumer behavior, market dynamics, and brand development principles.
• Proven experience working within both global and regional marketing teams and keen understanding of the nuances needed to succeed in both.
• Experience utilizing data and analytics to develop strategies and creative assets for lower funnel with a focus on improving conversion and loyalty.
• Proven experience in collaborating with cross-functional and global teams to craft and deliver high level marketing campaigns for Stanley products.
• Creative problem solver with the ability to translate ideas into effective marketing campaigns.
• Executive presentation, communication and interpersonal skills.

Benefits

• annual bonus
• variety of employee benefits
• personalized time off
• 14-Paid holidays
• dental, vision, 401(k), and much more