Responsibilities

• Strategic Field Alignment: Architect and execute a comprehensive US field marketing strategy aligned with corporate revenue targets, enterprise sales objectives, and key account strategies.
• Demand Generation Integration: Transform corporate events (e.g., GTC, OCP, Supercomputing), customer summits, and partner forums into high-yielding demand generation channels by integrating robust pre- and post-event campaign architecture.
• Pipeline Acceleration: Partner closely with Sales leadership to develop localized enterprise programs, executive briefings, and targeted account-based marketing (ABM) initiatives that progress pipelines and close high-value deals.
• Portfolio & Campaign Management: Oversee the tiered prioritization framework for regional marketing activities, managing annual budgets, resource allocation, and cross-functional project roadmaps.
• Solution Storytelling: Collaborate with Product Management and Global Marketing to ensure high-impact product messaging, technical solution storytelling, and consistent brand representation across all field touchpoints.
• Agency & Vendor Ecosystems: Direct the evaluation, selection, and management of strategic agencies, production partners, and vendors to ensure flawless, high-quality program delivery.
• Data-Driven ROI & Insights: Establish a rigorous measurement framework utilizing advanced KPIs, revenue attribution models, and dashboards to track field marketing performance (MQLs, SQLs, pipeline velocity, and ROI).
• Cross-Functional & Global Collaboration: Maintain a tight feedback loop between HQ and regional teams to share best practices, ensure global consistency, and adapt corporate campaigns for local market relevance.