Responsibilities

• Revenue Conversion & CRM: Own lifecycle marketing strategy across email, SMS, and app, including segmentation, automation, and fan development journey
• Revenue Conversion & CRM: Collaborate with the Sr. Marketing Manager, who leads day-to-day execution, to set channel strategy, campaign priorities, and performance goals across email, SMS, app, and paid media
• Revenue Conversion & CRM: Partner on campaign planning and optimization to drive ticket sales, retail revenue, and overall fan monetization
• Revenue Conversion & CRM: Provide strategic direction on paid media in partnership with the Sr. Marketing Manager, including budget allocation, targeting, creative testing, and performance optimization
• Revenue Conversion & CRM: Work closely with the corporate partnership team on ideating and developing branded opportunities for new and potential clients across email, SMS, and app
• Fan Growth, Lead Generation, and Audience Development: Develop and execute a comprehensive strategy to grow the Hurricanes fanbase across digital, community, and grassroots channels
• Fan Growth, Lead Generation, and Audience Development: Own lead generation strategy across all touchpoints, including digital, in-person activations, partnerships, and events, with a focus on building and enriching the database
• Fan Growth, Lead Generation, and Audience Development: Identify and activate new audience segments, including multicultural and emerging fan groups
• Fan Growth, Lead Generation, and Audience Development: Oversee grassroots marketing efforts, including community events, festivals, partnerships, and local activations designed to generate awareness, capture leads, and introduce new fans to the brand
• Fan Growth, Lead Generation, and Audience Development: Partner closely with the Community Outreach team and Carolina Hurricanes Foundation to align outreach efforts with broader fan development goals

• Full-Funnel Strategy & Performance: Define and track key performance indicators across the fan lifecycle, including audience growth, lead generation, engagement, conversion, and retention
• Full-Funnel Strategy & Performance: Ensure alignment across digital, CRM, paid media, and grassroots efforts so all fan touchpoints work together to drive measurable growth
• Full-Funnel Strategy & Performance: Build reporting frameworks that connect top-of-funnel activity to revenue outcomes
• Full-Funnel Strategy & Performance: Use data and performance insights to continuously refine strategy and improve results
• Digital Content: Oversee digital content distribution strategy across social media, website, and podcast platforms, ensuring alignment with brand voice, engagement goals, and business objectives
• Digital Content: Partner closely with the Director of Digital Content as a key strategic lead for digital engagement, collaborating on platform strategy, content performance, and fan engagement initiatives
• Digital Content: Establish clear roles for each platform (engagement vs. Conversion vs. growth) and ensure consistency in execution
• Digital Content: Work closely with the corporate partnership team on ideating and developing branded opportunities for new and potential clients across social media, website, and podcast platforms