Sr Director, External Communications

Novi, MI (On-site)

$180K/yr – $200K/yrDirector/Executive12+ years expFull time

Posted 5 months ago

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Job Summary

Learning Care Group seeks a senior communications leader to drive an aggressive earned media program, shape thought leadership, and align executive communications with corporate strategy. The role emphasizes media relations, strategic messaging, cross-functional collaboration, and crisis readiness. Qualifications include deep PR experience, executive communications, and background in education or family-focused sectors.

Job Description

Responsibilities

  • Develop and execute a proactive earned media strategy that increases positive national and regional coverage.
  • Build, maintain, and deepen relationships with key journalists, editors, producers, and influencers across consumer, education, business, and trade media.
  • Identify and pitch compelling stories that highlight Learning Care's impact, innovation, and leadership.
  • Oversee media monitoring, measurement, and reporting to assess impact and inform strategy.
  • Serve as a senior advisor during media opportunities and reputational risk situations.
  • Shape and elevate the company’s thought leadership platform in early childhood education, workforce development, and family support.
  • Identify timely industry trends and policy conversations where Learning Care can lead the dialogue.
  • Partner with executives and subject matter experts to develop bylines, op-eds, speaking opportunities, awards submissions, and conference strategies.
  • Ensure consistent, differentiated messaging that reinforces the company’s expertise and mission.
  • Serve as a strategic communications partner to senior leadership.
  • Develop executive messaging, speeches, talking points, Q&A, and external communications materials.
  • Prepare executives for media interviews, speaking engagements, and public appearances.
  • Ensure alignment between executive voice and broader corporate narrative.
  • Lead corporate messaging that supports brand positioning, growth initiatives, partnerships, and community impact.
  • Develop communications plans for major announcements, milestones, and initiatives.
  • Partner cross-functionally with Marketing, Operations, HR, Legal, and Government Relations to ensure consistency and alignment.
  • Support issues management and crisis communications planning as needed.
  • Oversee a team that builds and coordinates philanthropic and community engagement.

Requirements

  • Bachelor’s degree in communications, marketing, or related field
  • 12+ years of progressive experience in communications, public relations, or related field
  • Demonstrated success leading earned media strategies and cultivating strong media relationships
  • Significant experience in thought leadership and executive communications
  • Experience developing consumer-facing communications strategies; background in education, family-focused, retail, healthcare, or multi-site organizations preferred
  • Strong understanding of reputation management and corporate communications best practices
  • Exceptional writing, editing, and storytelling skills
  • Proven ability to operate at a strategic level while also driving execution

Preferred

  • Strategic thinker with strong business acumen and understanding how mission relates to business outcomes
  • Executive presence and ability to influence senior leaders
  • Relationship builder with media and external stakeholders
  • Mission-driven with passion for early childhood education
  • Calm and decisive in high-visibility or fast-paced situations

Benefits

  • Health and Wellness Benefits: Employees are eligible for a variety of health and welfare benefits based on their Full-time or Part-Time status on their date of hire, which include medical, dental, vision, healthcare & dependent care flexible spending accounts (FSAs), life insurance, disability, accident, critical illness, hospital indemnity, pre-paid legal, pet insurance and identity theft protection.
  • Employee perks/discounts: Education assistance including tuition reimbursement; Childcare discount available to all employees; Corporate partner Discounts; Flexible PTO plan with no set accrual.
Learning Care Group logo

Learning Care Group

With nearly 60 years of experience, Learning Care Group prides itself on being a trusted provider of early learning and quality child care. Our top priority is keeping children safe and healthy while inspiring them to learn, grow, and reach their greatest potential.Under 11 unique brands, LCG employs 23k+ teachers at 1,110+ schools nationwide, with the capacity to support more than 161k students. We’re committed to empowering all families with children ages 6 weeks to 12 years, offering rewarding career paths for educators (featuring great benefits from day one), and partnering with companies and organizations to expand affordable access to child care solutions.Together, we are dedicated to positively impacting each child, family, and community we serve by providing exceptional early education and child care solutions to fit every need. Join us!

Founded in 1967
Novi, Michigan, USA
9.9K employees (34 in marketing)

Traffic Signals

Monthly Visitors
294.2K
Monthly Google Ads Budget
$5.8K
Traffic Source Mix
Search
18.3%
Direct
61.8%
Referral
17%
Social
1.5%
Paid
1.3%

Headcount Trend

Current headcount: ~10K

Marketing Team

Marketing Team Size
29 (0% of company)

Funding

Last Raise
Series Unknown, 8 years ago

Funding History

  • Mar 2018
    Series Unknown

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