Sr Director, External Communications

Boston, MA (Remote)

$190K/yr – $238K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive global PR strategy and leadership for a high-growth B2B tech platform, coordinating exec visibility and cross-functional storytelling.

  • Drive global PR strategy, team leadership, and executive visibility across markets.
  • Must-have: 12+ years in PR with global leadership for high-growth B2B tech.
  • Standout: Proven cross-functional storytelling for product launches and media relationships.

Job Description

Responsibilities

  • Build and lead a unified, high-impact global public relations strategy aligned with Dynatrace’s business priorities and growth trajectory.
  • Lead a team of communications specialists, providing coaching, performance management, and career development.
  • Help define and evolve Dynatrace’s core messaging, innovation story, and market narrative.
  • Translate complex technology into compelling, relevant stories tailored for global audiences.
  • Define and maintain a unified company message house that highlights innovation across the organization and the broader industry, while reinforcing Dynatrace’s leadership position.
  • Develop and maintain strong relationships with top-tier technology, business, and industry media.
  • Balance quality and quantity of communications outcomes, ensuring high-impact narratives and meaningful coverage volume across key markets.
  • Demonstrate fluency in how earned media (including press releases) feeds, informs, and influences large language models (LLMs) and search visibility, ensuring Dynatrace’s presence is optimized for the evolving discovery ecosystem.
  • Serve as the strategic media lead for major company moments, product launches, and executive visibility initiatives.
  • Support executive visibility initiatives, including media training, briefing preparation, and thought leadership development.

Requirements

  • 12+ years of experience in public relations, corporate communications, with 5+ years in global leadership roles for high-growth B2B technology companies.
  • Proven success building and executing global PR strategies that drive awareness, perception, and business impact.
  • Deep experience in media relations, news and story development, and integrated storytelling.
  • Strong ability to simplify and articulate complex technology concepts for diverse audiences.
  • Experience collaborating with executive leadership and managing high-performing teams in a fast-paced, global environment.
  • Proficiency in leveraging AI tools for workflow optimization, insights generation, content development, and operational efficiency improvements across communications workflows.
  • Demonstrated success managing large agency relationships and budgets.
  • Excellent written, verbal, and visual communication skills.
  • Familiarity with PR, media monitoring, and marketing tools and platforms.
  • Ability to operate with agility, leadership, and a hands-on mindset.

Nice To Have

  • Proven success building and executing global PR strategies that drive awareness, perception, and business impact.
  • Deep experience in media relations, news and story development, and integrated storytelling.
  • Strong ability to simplify and articulate complex technology concepts for diverse audiences.
  • Experience collaborating with executive leadership and managing high-performing teams in a fast-paced, global environment.
  • Proficiency in leveraging AI tools for workflow optimization, insights generation, content development, and operational efficiency improvements across communications workflows.
  • Demonstrated success managing large agency relationships and budgets.
  • Excellent written, verbal, and visual communication skills.
  • Familiarity with PR, media monitoring, and marketing tools and platforms.
  • Ability to operate with agility, leadership, and a hands-on mindset.

Benefits

  • A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
  • Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
  • A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
  • An environment that fosters innovation, enables creative collaboration, and allows you to grow.
  • A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
  • A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
  • A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
Dynatrace logo

Dynatrace

4.1 Glassdoor

Dynatrace keeps today’s AI-driven world working by advancing observability for today’s digital business. The world relies on software, but what isn’t seen is just how much complexity goes on behind the scenes to make sure everything stays up and running. Most businesses today have huge digital ecosystems made up of software, data flows, applications, and hybrid-cloud environments. As these ecosystems grow in complexity, so do the points of failure. Outages and glitches resulting in grounded flights or failed financial transactions prove how critical it is that software works as expected, making AI-powered observability an essential capability to ensure digital businesses run smoothly and recover quickly — keeping the world working. Dynatrace provides businesses with a holistic view of their entire digital ecosystem, removing the burden of operational monitoring and alert management. By automating these tasks, teams are empowered to transform complexity into their greatest asset and to drive their business forward by focusing on high-impact initiatives, driving topline acceleration, fueling innovation, and delivering experiences customers love.

Founded in 2005
Boston, Massachusetts, USA
5.6K employees (261 in marketing)
80% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
32.7%
Direct
53.4%
Referral
10.2%
Social
2.1%
Paid
1.5%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size
185 (3% of company)
Median Career Experience
15 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$21.9M
Last Raise
$4M
Post IPO Equity, 3 years ago

Funding History

  • Mar 2023
    Post IPO Equity
  • Jan 2011
    Venture Round • $4M
  • Aug 2008
    Series B • $12.9M

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