Sr. Director, Digital Marketing & Media

San Diego, CA (On-site)

$188K/yr – $311K/yrDirector/Executive12+ years expFull time

Posted 20 hrs ago

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Job Summary

Own the growth of a 300M+ omni-media business by leading a 20+ person sales team, shaping a data-driven GTM strategy, and expanding sponsorship/search revenue through cross-functional collaboration.

  • Define a scalable sales strategy by ad product, advertiser type, channel, and SBU
  • Build and mentor sales leaders and align forecasting across the organization
  • Partner with product, marketing, and operations to evolve go-to-market initiatives

Job Description

Responsibilities

  • Lead and accelerate profitable growth for a $300M+ omni-media business
  • Lead and transform a 20+ sales team into a high-performance organization
  • Create and implement a scalable sales strategy rooted in data and segmented by ad product, by advertiser type, by channel, by SBU
  • Accurately and competitively achieve and exceed Op Inc., Net Sales, Gross Sales, Monthly and Quarterly forecasts
  • Build strong, deep relationships with merchants, suppliers, marketers, agencies, and ad tech platforms
  • Maintain executive level visibility into sales pipeline growth and associated forecasting
  • Drive a shift to more search/sponsored product revenue from a display focused sell
  • Create an omni-channel digital/in-store sales strategy prioritizing which touchpoints are most profitable for growth
  • Develop and mentor sales leaders, elevating the strength and acumen of the sales organization
  • Evaluate and drive ongoing modifications to our go-to-market strategy in partnership with product, marketing and operations leads

Requirements

  • 12+ years of sales leadership experience and proven ability to drive results across a multilevel sales organization, at revenue levels of at least $200M+
  • 12+ years of experience running sales in the retail media/digital search/ecommerce space
  • 7+ years of experience supervising a team of direct reports, medium-sized organizations and managing cross-functional high-performance teams
  • Experience and knowledge in data monetization and omni-transformation
  • Experience in growing profit-driven businesses within retail organizations
  • Bachelor’s degree in Business, Communications, Merchandising, or related field

Preferred

  • MBA preferred

Benefits

Petco logo

Petco

3.1 Glassdoor

Where the Pets Go. Celebrating 60 years of helping pets live their best life!

Founded in 1965
San Diego, California, USA
19K employees (959 in marketing)
42% recommend to a friend
42% CEO approval

Traffic Signals

Monthly Visitors
13.4M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
43.8%
Direct
47.9%
Referral
5.7%
Social
1.3%
Paid
1.2%

Headcount Trend

Current headcount: ~19.2K

Marketing Team

Marketing Team Size
835 (4% of company)
Median Career Experience
14 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$1.1B
Last Raise
$600M
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $600M
  • Mar 2021
    Post IPO Debt • $500M
  • Mar 2013
    Secondary Market

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