Responsibilities

• Turn Insights Into Action
• Leverage consumer and culture insights to drive brand actions and content strategies to build relevance and engagement.
• Define and evolve the social first content strategy that transforms Lovesac into a lifestyle brand.
• Establish content pillars, frameworks, editorial calendars, and channel strategies to drive engagement.
• Oversee content development across social, editorial, activation, talent, and collabs.
• Ensure content consistently reflects the brand voice, visual identity, values, and customer-centric positioning.
• Social Media & Community Engagement
• Own the enterprise social strategy across relevant platforms, including organic and emerging social channels.
• Lead strategies that are brand building and grow meaningful engagement, reach, community, and relevance.
• Oversee the development of content that balances entertainment & world building while fostering UGC growth and fan voices.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field preferred.
• 10+ years of progressive experience in content, social media, brand marketing, digital marketing, communications, or a related discipline.
• 5+ years of experience leading teams and managing senior-level talent.
• Experience developing and scaling content and social strategies for a consumer-facing, lifestyle, retail, e-commerce, or omnichannel brand.
• Proven experience building engaged communities and creating content that drives measurable business results.
• Strong understanding of social platforms, creator/influencer ecosystems, content trends, and emerging channels.
• Demonstrated ability to translate consumer insights and cultural trends into compelling concepts & brand storytelling.
• Strong strategic, creative, analytical, and communication skills.
• Experience managing agencies, external partners, and significant content/production budgets.
• Ability to operate effectively in a fast-paced, highly collaborative environment.

Benefits

• Full Time Benefits*
• Financial Benefits: Annual Bonus Program, Annual Long Term Incentive Program, Inaugural Grant Equity Award, 401K Matching Contribution, Financial Wellness Tools.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
• Pet Insurance and generous Associate Discounts.
• *Eligibility and terms for all benefits listed are as outlined in Lovesac’s policy and plan documents.
• Associate pay will vary based on factors such as qualifications, experience, skill level and competencies.