Responsibilities

• Advance the corporate brand strategy with a long-range roadmap to drive global brand awareness, influence, and trust
• Define enterprise brand positioning for the next phase of growth
• Establish a differentiated brand platform that strengthens emotional connection while reinforcing trust, innovation, and leadership
• Ensure a consistent, modern, and impactful brand voice across all channels and audiences
• Translate business strategy into compelling external narratives that resonate with clients, prospects, employees, and partners
• Own visual and verbal identity, brand guidelines, architecture, and governance to support the global organization
• Lead strategy for Zoetis.com, corporate social channels and governance for business channels, ensuring user experience meets stakeholder needs across the digital ecosystem and optimizing relationships among product sites, social channels, and country sites
• Oversee paid digital strategy to drive key brand narratives across multiple channels, including paid search, paid social, SEM, and display advertising
• Drive reputation performance in AI-enabled discovery (AEO/GEO/LLM), monitoring how the company appears in AI-assisted search and answer surfaces to improve accuracy, consistency, and visibility
• Support the employer brand and digital strategy as appropriate

Requirements

• Bachelor’s degree is required
• 10-15 years of experience in digital and brand strategies, management, and analytics
• 5+ years in a leadership and management role
• Strong executive presence
• Marketing operations, global brand strategy preferred
• Familiar with content management and marketing tools to improve efficiency and operational excellence
• Experience providing data and insights to executive level audience
• Ability to organize, analyze and use data to inform strategy and report on impact
• Vendor and agency relationship management experience

Preferred

• Master’s degree or MBA is a plus
• Vendor and agency relationship management experience
• Strong B2B/B2C experience, human health care, pet care and animal health a plus
• Marketing operations, global brand strategy preferred
• Familiar with content management and marketing tools to improve efficiency and operational excellence
• Experience providing data and insights to executive level audience
• Ability to operate as a central leader in a de-centralized and entrepreneurial and international organization
• Ability to drive strong collaboration with global cross functional teams, willing to both lead and execute, leveraging organization resources
• Inspiring leader and counselor with a track record of advising across a complex organization and successful stakeholder management.
• 5+ years in a leadership and management role

Benefits

• in addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.