Sr. Director, Communications - CPG & Retail

New York City, NY (On-site)

$80K/yr – $120K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own high impact lifestyle and entertainment communications by shaping earned media across top outlets, then scale storytelling with partnerships and external voices, while building and mentoring a cross-functional team to deliver growth for clients.

  • Lead lifestyle and entertainment campaigns to drive coverage with key media audiences and younger consumers.
  • Coach a diverse, high-performing team, manage budgets, staffing, and client strategy.
  • Turn research into media plans and new opportunities to unlock client growth and agency impact.

Job Description

Responsibilities

  • Develop lifestyle strategies that drive coverage growth, create distinction and help client break through with key media audiences and younger consumers
  • Generate buzz and earned coverage for product launches, brand announcements, partnership news and must-win moments
  • Leverage expertise and background to push client into new creative storytelling territories, including partnerships with external voices including musicians, designers, athletes, creators or emerging platforms
  • Manage an internal team of junior staff while overseeing all aspects of account work including: trend analysis, message development, pitch creation, event execution, measurement, story ideation, staffing and more
  • Use research and analytics to strengthen media strategies and client recommendations
  • Provide oversight and management on account financials including budgets, time sheets, oversight of client billing process, and vendor invoicing
  • Aid in new business development via participation in pitch meetings, brainstorms, idea generation, staffing discussions and more
  • Maintain a high-performing, diverse, creative and cross-functional team to provide clients with best-in-class work
  • Lead, coach and develop a team of talented communications pros while ensuring career development plans and goals

Requirements

  • 8+ years of relevant experience in communications with a focus on lifestyle and entertainment
  • Proven track record managing high performing teams and demanding clients
  • Strong, relevant relationships with top tier media, tastemakers, influencers – and the ability to leverage for earned results
  • Strong understanding of consumer trends across lifestyle and entertainment, as well as deep understanding of the evolving media landscape
  • Fundamental understanding of Integrated Communications tactics
  • Excellent written, verbal and presentation skills (outreach plans, general proofreading, pitch development, media materials, strategy documents, decks)
  • Strong work ethic and ability to work in a fast-paced environment, while being flexible enough to pivot quickly if needed
  • Strong and consistent problem-solving and analytical skills
  • Team player with the ability to project confidence, a positive attitude, good judgement and a solutions-oriented approach under pressure

Preferred

Benefits

  • DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
  • Paid time off policy
  • region-specific benefits
  • wellness programing (wellness programming)
United Entertainment Group logo

United Entertainment Group

UEG is a global entertainment, sports and lifestyle agency. We create breakthrough marketing by leveraging the people, properties, and platforms that shape culture. UEG was built with Hollywood powerhouse United Talent Agency and the world’s largest communications firm Edelman. Our insights, ideas, intel and access give brands the leading edge and inspire multi-channel activations.

Founded in 2007
New York, New York, USA
169 employees (72 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
25%
Direct
52.8%
Referral
6.1%
Social
14.6%
Paid
1.3%

Headcount Trend

Current headcount: ~169

Marketing Team

Marketing Team Size
62 (37% of company)

Recent News