Sr. Director, Brand & Team Marketing

White Plains, NY (Unknown)

$180K/yr – $220K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and direct Marketing Activation budgets and drive cross-functional alignment across channels to maximize business impact, while leading a high-performing marketing team through key yearly moments and strategic initiatives.

Own budgets and strategic direction for marketing activation
Lead cross-functional partnerships to align owned, earned, and paid efforts

Job Description

Responsibilities

Own Marketing Activation budgets across the team, setting the strategic direction with each team, being a thought partner and mentor to each team Marketing Director and setting final approval of plans and budgets.
Partner with league and team Marketing, Content and Communication peers to align all owned, earned and paid marketing including grassroots, website, direct marketing, social, database management, research and analytics, to drive business impact.
Work closely with Revenue team leaders to develop a comprehensive interactive marketing strategy to assist the organization’s revenue generation efforts in ticket sales, corporate partnerships and consumer products.
Manage and own the build-out and execution of marketing strategies for business-critical moments throughout the year including identity reveals, head coaches and city announcements, team brand reveals, uniform unveils, player draft, schedule release, training camp, opening weekend, theme nights, playoffs, and championship.
Work with Game Presentation consultants to develop the overall game day and game presentation strategy for all games.
Lead and manage a team of high performing individuals across brand and marketing operations and strategy, team marketing and game presentation.
Ensure marketing team members’ growth and development, focusing on both tactical and leadership skill development.
Implement processes across the entire marketing org with a strategic, integrated approach to core business to ensure brands are established and grow and deliver on core KPIs.
Effectively balance communication between league and team marketing to align processes and outputs to reach stated outcomes.
Partner with cross-functional teams and leadership and to communicate strategic vision, build organizational alignment, influence decision-making, and drive initiatives that accelerate business growth.

Requirements

10+ years of progressive marketing management experience with an emphasis in consumer facing, sports or entertainment industries.
Mastery in marketing and digital brand management with consumer experience.
Understanding of pop culture and ability to employ it through campaigns, promotions and digital assets with demonstrated impeccable brand judgment.
Ability to manage complexity, ambiguity and lead multiple projects in parallel while understanding business challenges and create forward thinking solutions.
Expertise in marketing and digital technology landscape including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape.
Solid understanding of nuances with various market audiences and viewing habits across different media and geographies.
Specific success increasing audience viewership and generating brand energy.
Ability to work well with multiple stakeholders across the company, agency and client organizations.
Demonstrated leadership skills including stakeholder/relationship management and strong executive presence.
A self-starter, energetic and resilient with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.