Sr. Director, Brand Marketing at Tonix Pharmaceuticals | Berkeley Heights, NJ | $190K/yr – $285K/yr

Sr. Director, Brand Marketing

Berkeley Heights, NJ (On-site)

$190K/yr – $285K/yrSenior Level10+ years expFull time

Posted 5 months ago

Job Summary

Lead post-launch brand performance and early growth for Tonix's portfolio, aligning strategy across marketing, sales, and market access.

Own launch performance monitoring, gap analysis, and optimization across channels to lift adoption.
Must-have: 10+ years pharma/biotech marketing with launch analytics and optimization experience.
Standout: Proven cross-functional leadership with field teams, KOLs, and agency partners.

Job Description

Responsibilities

Monitor and assess launch performance, identifying trends, gaps, and opportunities to optimize brand trajectory
Refine brand strategy based on real-world insights, including HCP and patient adoption patterns, barriers, and motivators
Drive initiatives to expand awareness, trial, and adoption across priority customer segments, moving audiences up the funnel
Lead optimization of promotional mix across personal and non-personal channels to maximize impact and ROI
Partner with analytics and market research to generate actionable insights and translate them into strategic and tactical adjustments
Oversee agency partners to rapidly test, learn, and scale high-performing tactics while ensuring executional excellence
Collaborate cross-functionally with sales, medical, and market access to address barriers to uptake and align on field execution
Mentor and lead team members while fostering a culture of agility, accountability, and continuous improvement

Requirements

Bachelor’s Degree (BA/BS) in Business, Marketing, or related discipline required
10+ years of pharmaceutical or biotech marketing experience
Demonstrated success supporting or leading early post-launch brands (0–18 months post-approval)
Experience with launch analytics, performance tracking, and optimization strategies
Experience managing agencies and cross-functional teams in a dynamic environment
Experience engaging with Key Opinion Leaders and driving peer-to-peer influence
Experience working closely with field sales teams to drive execution and feedback loops

Preferred

MBA or other advanced degree preferred
CNS, primary care, rheumatology, and/or pain specialty experience preferred
Prior pharmaceutical sales experience preferred

Benefits

Medical, Dental & Vision Insurance, Basic and Voluntary Life and AD&D Insurance, Short- and Long-Term Disability Insurance, Flexible Spending Accounts, Health Savings Account, and Employee Assistance Programs
Pet Insurance
Retirement Savings 401k with company match and annual discretionary stock options
Generous Paid Time Off, Sick Time, & Paid Holidays
Career Development and Training
Tonix provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, genetics, or any other characteristic protected by law.

Tonix Pharmaceuticals

Tonix is a biopharmaceutical company, publicly traded on NASDAQ (ticker: TNXP). The Company is focused on commercializing, developing, discovering and licensing therapeutics to treat and prevent human disease. Tonix markets Zembrace® SymTouch® (sumatriptan injection) 3 mg and Tosymra® (sumatriptan nasal spray) 10 mg. Zembrace SymTouch and Tosymra are each indicated for the treatment of acute migraine with or without aura in adults. Tonix’s development portfolio is composed of central nervous system (CNS), rare disease, immunology and infectious disease product candidates. Tonix’s CNS development portfolio includes both small molecules and biologics to treat pain, neurologic, psychiatric and addiction conditions. The Company’s immunology portfolio includes biologics to address organ transplant rejection, autoimmunity, and cancer. Tonix’s infectious disease pipeline consists of a vaccine in development to prevent smallpox and monkeypox, which also serves as the live virus vaccine platform or recombinant pox vaccine platform for other infectious diseases.

Founded in 2007

Chatham, New Jersey, USA

136 employees (7 in marketing)

www.tonixpharma.com