Drive the Marketing Communications function for RBI, aligning with growth objectives, leading teams and agencies, and optimizing media ROI.

• Partner closely with the Marketing Strategy & Calendar team and the Culinary team to ensure flawless execution on all programs.
• Develop and implement the marketing communications strategy and budget that is aligned with the company's business objectives and growth goals.
• Lead their team and agencies to deliver on our strategic briefing and perfect creative territories before any production setting high standards for agency partners
• Leads RFP process to source innovative agency partners who produce best-in-country integrated marketing campaigns across various channels and platforms.
• Along with the Communications team, manage the company's brand identity, voice, and tone, ensuring consistency and coherence across all internal and external communications.
• Establish and monitor key performance indicators and metrics for marketing communications activities and media ROI to report on the effectiveness and impact of the campaigns.
• Lead and manage a team of marketing communications professionals, including hiring, training, coaching, and performance evaluation.
• Understand new Media opportunities and channels, drive A/B and multi-variate testing, develop attribution models and validate the ROI potential across media channels and vehicles with a variety of customer segments.
• Create synergies between media and other marketing communications disciplines such as Advertising, Social, PR, In-Restaurant and Visual Identity execution
• Stay abreast of the latest trends, best practices, and innovations in marketing communications, and leverage them to enhance the company's brand awareness and reputation.
• Lead all branding aspects of our Brand Visual Design including packaging and restaurant interior design concepts.

Requirements

• Bachelor’s degree in Business, Marketing, or related field; Master's degree preferred
• 12+ years of progressive media marketing experience in QSR, CPG, Retail, or related field
• Craft oriented with business background and high sense of curiosity
• Excellent understanding of media, analytics, marketing and social principles
• Has strong attention-to-detail, advanced written and verbal communication skills, understanding of media metrics and data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy
• Demonstrate meticulous follow-through and the ability to manage multiple projects simultaneously
• Strong teamwork and interpersonal skills
• Highly organized and motivated with a desire to outperform
• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, agencies, vendors and internal teams
• Ability to work and thrive in a fast-paced and deadline-driven environment

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness.
• a comprehensive global paid parental leave program that supports employees as they expand their families
• free telemedicine and mental wellness support