Responsibilities

• Translate ADF's established brand identity and organizational vision into integrated marketing campaigns that reach and move our target audience
• Coordinate with complex and broad internal and external audiences – attorneys, subject-matter experts, in-house and external creative and production teams, in-house and external media resources, agencies, and partners – to ensure strategic and tactical alignment and excellence of execution
• Develop annual and campaign-level brand plans with clear audience targets, messaging strategy, channel mix rationale, and measurable outcomes
• Serve as the internal authority on brand expression — ensuring that work across channels reflects a consistent, compelling, and mission-aligned voice
• Work in close partnership with the VP Marketing and in alignment with the Chief of Enterprise Strategy to steward the brand vision and operate effectively within its parameters
• Own ADF's top-of-funnel marketing objective: meaningfully expanding awareness and preference within our core audience
• Define and track brand health metrics — including awareness, recall, sentiment, share of voice, and audience engagement — that demonstrate progress toward saturation of the SOM
• Ensure brand campaigns are architected to feed results into acquisition and general file efforts, creating a coherent, connected donor journey
• Identify opportunities to expand brand presence through issue-based campaigns, earned media amplification, content strategy, and partnership marketing
• Partner with the channel leads (direct mail, digital, social, web) to advocate for and build campaigns that integrate brand goals with channel execution

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, or a related field; 4 years of relevant professional experience will be considered in lieu of a degree
• 10+ years of experience in brand marketing, integrated campaign management, or related fields, with demonstrated responsibility for strategy and execution
• Experience with brand tracking and marketing analytics, connecting top-of-funnel activity to downstream results, and familiar with how brand investment interacts with direct response, acquisition, and retention funnels
• Proven ability to strategize, develop, and launch national/large-scale brand campaigns with measurable results in awareness, preference, audience growth, and downstream conversion or engagement
• Strong foundation in brand strategy (positioning, messaging architecture, segmentation) combined with the ability to work within and champion an established brand vision, plus experience building or scaling new marketing functions/teams
• Skilled in managing creative teams and crafting excellent, insightful creative briefs, while leading effectively through influence in matrixed/cross-functional settings without direct authority
• Seasoned in competitive, accountable corporate marketing environments (consumer brands or agency), with a track record of owning significant budgets and outcomes, not just activities

Preferred

Benefits

• At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth.
• While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms.
• Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match.
• We prioritize work-life balance with paid time off and 12 paid holidays each year.