Responsibilities

• Demonstrates accountability for programs and services and/or organization-wide functional responsibilities within the system to support achievement of organizational priorities.
• Coaches leaders and professional team members to create an environment that encourages continuous learning and development.
• Engages direct leadership team to leverage talent, communicate a strong vision and mission and achieve buy-in.
• Directs and participates in leadership team development, performance management and engagement.
• Leads change by communicating a clear vision, influencing and motivating others, and developing relationships with key stakeholders.
• Promotes and inspires a healthy and safe culture to advance overall system, team performance and service experience.
• Maintains patient confidentiality and privacy, and adhere to HIPAA standards.
• Lead, develop, and inspire the Brand & Consumer Strategy team by establishing priorities, setting standards of excellence, coaching leaders and team members, and partnering with the CMCO to shape the department's strategic direction.
• Develop the enterprise marketing strategy and annual operating plan, aligning brand, service line, digital, and consumer marketing investments with organizational priorities, growth objectives, and measurable business outcomes
• Steward the Lakeland Regional Health brand by defining and advancing brand strategy, identity, governance, and consumer experience standards that ensure a differentiated and consistent brand across every touchpoint

Requirements

• Bachelor Degree
• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 10+ years of progressively responsible healthcare marketing leadership experience, including significant responsibility for enterprise brand strategy, consumer growth, digital marketing, and team leadership.
• Five or more years leading multidisciplinary teams in a complex healthcare organization
• Proven track record owning marketing strategy and budget, with measurable growth, acquisition, and retention outcomes.
• Experience in a health system, hospital, or multi-site provider environment preferred — including familiarity with service lines, physician relationships, and access and scheduling operations.

Preferred

• MBA
• MHA, or related