Responsibilities

• Manage and execute integrated PR and influencer programs across assigned client accounts, ensuring consistent delivery and strategic alignment.
• Develop and execute PR strategy, including media outreach, pitching, press placements, and relationship management with journalists and media partners.
• Manage influencer initiatives from identification and outreach through coordination, content alignment, and performance evaluation.
• Serve as the primary day-to-day point of contact for assigned clients, with clear communication, proactive updates, and timely responses.
• Lead client calls and provide strategic insight for weekly and monthly reporting.
• Own project timelines, deliverables, and priorities, flagging risks early to keep work on time and in scope.
• Monitor campaign performance and key metrics, translating results into insights and recommendations for optimization.
• Collaborate with PR Coordinators, Team Leads, and Operations to ensure seamless execution.
• Uphold agency processes, standards, and best practices while contributing to continuous improvement of workflows and systems.
• Occasional travel may be required for in-person client meetings, team gatherings, or collaborative site visits, as business needs dictate.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• At least 4 to 5 years of professional experience in public relations, communications, or integrated marketing, preferably in an agency environment.
• Demonstrated experience managing PR campaigns, media outreach, and earned media placements.
• Working knowledge of influencer marketing programs and creator partnerships.
• Proficiency with common industry tools such as media databases, analytics tools, and project management systems.