Responsibilities

• Lead, develop, and inspire the Brand & Consumer Strategy team by establishing priorities, setting standards of excellence, coaching leaders and team members, and partnering with the CMCO to shape the department's strategic direction.
• Develop the enterprise marketing strategy and annual operating plan, aligning brand, service line, digital, and consumer marketing investments with organizational priorities, growth objectives, and measurable business outcomes
• Steward the Lakeland Regional Health brand by defining and advancing brand strategy, identity, governance, and consumer experience standards that ensure a differentiated and consistent brand across every touchpoint
• Lead enterprise service line marketing and consumer growth strategies, partnering with physician, service line, and operational leaders to develop market-entry, launch, acquisition, and volume-growth plans that translate clinical excellence into consumer demand
• Own and continuously evolve LRH's digital front door—including the website, SEO/GEO, paid search, marketing technology, and digital engagement ecosystem—to optimize the consumer journey from awareness through acquisition, activation, retention, and loyalty while leveraging Epic and other technologies to strengthen patient engagement
• Establish and govern integrated demand generation and campaign strategies across paid, owned, and earned channels in partnership with the Director of Strategic Communications & Content, ensuring marketing and communications work together to strengthen the brand and drive measurable results
• Build and oversee the organization's consumer insights, analytics, and marketing measurement capabilities, using data, market intelligence, and performance reporting to guide strategy, prioritize investments, and demonstrate marketing's contribution to organizational growth
• Partner with the CMCO to translate organizational priorities into enterprise marketing strategies, providing strategic marketing counsel to service line, physician, and operational leaders while driving measurable consumer growth initiatives
• Establish governance for marketing priorities and resource allocation, ensuring work is aligned with the organization's highest-value growth and brand initiatives while maintaining consistent brand standards and consumer experience expectations across the enterprise
• Develop and manage the enterprise marketing budget, evaluate return on investment, steward organizational resources responsibly, and identify opportunities to improve marketing effectiveness and operational efficiency

Requirements

• Bachelor Degree
• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• - 10+ years of progressively responsible healthcare marketing leadership experience, including significant responsibility for enterprise brand strategy, consumer growth, digital marketing, and team leadership.
• - Five or more years leading multidisciplinary teams in a complex healthcare organization
• - Proven track record owning marketing strategy and budget, with measurable growth, acquisition, and retention outcomes.
• - Experience in a health system, hospital, or multi-site provider environment preferred — including familiarity with service lines, physician relationships, and access and scheduling operations.

Preferred

• MBA, MHA, or related
• Master Degree