Sr. Director, Athlete Marketing
Santa Monica, CA (On-site)
Posted 11 hrs ago
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Job Summary
Own the national Athlete Marketing program, driving talent identification, roster management, and coaching of regional AMMs while aligning cross-functional partners on branding and performance initiatives.
- Lead talent identification and manage the US athlete roster
- Guide creative concepts and execution across marketing tactics and content
- Collaborate with internal partners to align product positioning and analytics
Job Description
Responsibilities
- ATHLETE MARKETING ON A NATIONAL LEVEL
- Talent identification – work with your direct team and the region teams to identify new talent, amazing personalities, and opportunities that fit the Red Bull brand and ensure the best, most appropriate US talent is on the roster.
- Lead efforts to develop creative concepts for projects, marketing tactics, and content creation. You will manage all phases of the process from ideation – feasibility to implementation.
- Identify new playgrounds, athletic trends, sports media rights, innovations in the sports and athlete space, new technology, and applications.
- Lead your team to develop custom branding solutions for individual athletes and sports where required/appropriate. Guide ongoing innovation, design/visibility, application, and execution.
- ATHLETE MANAGEMENT & COACHING FOR EXELLENCE
- Ensure regional AMMs directly manage individual athlete relationships and discipline to accomplish expectations.
- Lead the coaching of the regional teams to make sure they create marketing, communication, and performance plans for each managed athlete.
- Oversee total USA athlete roster. Improve tracking and evaluation systems for athlete performance. Balance the portfolio with HQ counterparts in Austria.
- PROVIDING THE TOOLS
Requirements
- Knowledge of sports management and sports industry as a whole
- Min. 5 years sports marketing experience
- Experience with multiple sport scenes and playgrounds
- Knowledge of the action sports landscape
- Direct experience with sports data/systems analytics
- Experience with product marketing to Red Bull's target consumer
- Experience in endorsement agreements – securing name and likeness rights and usage
- Planning, organizational, and project management competencies
- Can demonstrate a creative mind – openness to new scenes, ideas, processes, innovation, and possibilities
- Entrepreneurial spirit – Self-starter with a focus on results and consumers
Benefits
- Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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