Responsibilities

• Architect and spearhead the overarching patient marketing vision, ensuring strategic alignment from pre-launch through mature lifecycle management
• Direct the end-to-end development and execution of high-impact disease state awareness and branded patient campaigns that resonate with the rare disease community
• Formulate and refine differentiated patient value propositions that articulate unique clinical and quality-of-life benefits to Becker patients and their families
• Champion the end-to-end patient journey, identifying critical inflection points to optimize the overall patient experience and the care continuum
• Orchestrate sophisticated omnichannel engagement strategies in collaboration with Digital Marketing, ensuring seamless caregiver and patient experiences across all digital touchpoints
• Cultivate and scale patient ambassador initiatives, empowering authentic community voices to drive brand connection and peer-to-peer support
• Oversee the creation of a robust ecosystem of patient-centric educational resources designed to simplify complex clinical concepts and empower informed decision-making
• Forge and maintain strategic alliances with key Patient Advocacy organizations to ensure enterprise alignment with the evolving needs of the community
• Synthesize qualitative patient insights to serve as a foundational pillar for brand strategy and organizational decision-making
• Drive community-focused educational initiatives that increase disease awareness and foster long-term trust within the advocacy landscape

Requirements

• Bachelor's degree required; MBA preferred
• 12+ years pharmaceutical/biotech marketing experience
• 7+ years patient or consumer marketing
• Demonstrated success launching specialty or rare disease products
• Rare disease and neurology experience strongly preferred
• Strong understanding of patient advocacy organizations and patient services
• Demonstrated experience in developing disease awareness campaigns and patient education strategies
• Proven agency and budget management experience
• Strong understanding of promotional compliance
• Demonstrate excellent verbal and written communication skills

Preferred

• MBA preferred
• Rare disease and neurology experience strongly preferred
• Demonstrated success launching specialty or rare disease products? (desirable)
• Strong understanding of patient advocacy organizations and patient services (desirable)

Benefits

• medical, dental, vision
• flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off)
• 401(k)
• life and disability insurance
• recognition programs
• all benefits are subject to eligibility requirements
• For more information on our benefits, please visit this link .