Responsibilities

• Brand Strategy & Launch Leadership
• Lead development and execution of the U.S. HCP brand strategy for Becker muscular dystrophy
• Define HCP positioning, value proposition, messaging architecture, and promotional strategy
• Translate clinical evidence and market insights into differentiated commercial strategies
• Develop long-range strategic and lifecycle plans aligned with corporate objectives
• HCP Marketing Strategy
• Own all HCP promotional strategy across personal and non-personal channels
• Partner with the digital marketer to develop strategic, integrated omnichannel campaigns designed to educate healthcare professionals throughout the treatment journey
• Ensure consistent execution across digital, field, congress, and peer-to-peer education programs
• Launch Excellence

Requirements

• Bachelor's degree required; MBA, PharmD, PhD, or other advanced degree preferred
• Minimum 12+ years of progressive pharmaceutical or biotechnology commercial experience
• Minimum 8+ years of HCP marketing or brand leadership experience
• Experience developing disease awareness campaigns and HCP education strategies
• Demonstrated success leading at least one U.S. product launch
• Significant experience in rare disease, specialty pharmaceuticals, or neurology
• Proven success developing HCP marketing strategies across multiple channels
• Experience managing significant commercial budgets and agency partners
• Demonstrated leadership in highly matrixed organizations
• Strong understanding of promotional regulations, PRC review, and commercial compliance

Benefits

• Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements). For more information on our benefits, please visit this link .