Responsibilities

• Lead the development of integrated media strategies across digital and traditional channels including display, video, paid social, OOH, audio, CTV, YouTube, and programmatic platforms.
• Translate campaign briefs into strategic media frameworks aligned with client business objectives and KPIs.
• Recommend data-driven media mixes based on audience insights, cultural intelligence, competitive analysis, and marketplace trends.
• Oversee and execute media buys, ensuring strategic allocation of budgets and maximum efficiency across channels.
• Manage vendor relationships, negotiations, added-value opportunities, and rate stewardship.
• Ensure proper tagging, tracking, and measurement strategies are in place prior to launch.
• Oversee end-to-end campaign execution and day-to-day performance management across channels.
• Monitor pacing, budget allocation, and delivery to ensure campaigns meet or exceed KPIs including ROAS, CPA, CPM, and CTR.
• Lead testing roadmaps including A/B testing for creative, targeting, bidding strategies, and messaging refinement.
• Proactively troubleshoot campaign issues and implement optimizations to improve performance.

Requirements

• Bachelor’s degree in marketing, advertising, or related field.
• 6+ years of experience in digital media planning and buying across multiple disciplines with a focus on integrated digital campaigns.
• Strong analytical skills, with a focus on optimizing campaigns to drive performance and expertise in Google Analytics, Nielsen, Excel, Tableau, or other visualization tools.
• Demonstrated success in managing budgets, pacing, actualization, and optimizing media performance.
• Proactive problem-solving skills and the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills for presenting to clients and internal teams.
• Advanced hands-on experience with DSPs, paid social platforms, Google Ads, CTV platforms, and programmatic buying tools.
• Proficiency with ad servers such as Google Campaign Manager (DCM) or Sizmek for trafficking, tracking, and reporting.
• Experience leveraging DMPs/CDPs and first-party data strategies.
• Expertise in analytics and reporting tools including Google Analytics, Excel, Tableau, or similar visualization platforms.

Preferred

• Expertise in multicultural marketing, particularly AAPI audiences, is highly valued.
• Vertical experience in healthcare, pharma, automotive, casual dining, and CPG is a plus.
• Experience targeting multicultural audiences, especially Asian American audiences strongly preferred.

Benefits

• Salary: $105,000 - $115,000 annually, commensurate with experience
• Hybrid work model (three in-office days per week)
• 20 PTO days annually
• 20 paid holidays (including Thanksgiving & Christmas week)
• Birthday off
• Year-round Flex Fridays (half-day Fridays)
• Competitive health, dental, and vision coverage
• Employer-sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage
• 401(k) with company match
• Cell phone reimbursement