Responsibilities

• Panel Acquisition Strategy (B2C & B2B)
• Develop, execute and continuously optimize paid media strategies specifically focused on panel recruitment for both consumer and business audiences.to ensure alignment with goals, audience and KPIs.
• Plan, launch and manage campaigns across social, programmatic, paid search, email, and direct media buys to drive qualified panel sign-ups.
• Budget Management
• Own and manage the media-buying budget, with clear allocation of resources between B2C and B2B.
• Optimize spend based on cost-per-acquisition (CPA), lifetime value (LTV), and panel quality metrics.
• Monitor campaign-level budgets and deliver accurate monthly reconciliation and forecasting.
• Campaign Optimization
• Analyze acquisition funnels end-to-end (impression → click → registration → validation → engagement).
• Optimize creative, targeting, bidding strategies, and landing environments to improve both conversion and respondent quality.

Requirements

• Bachelor’s degree in marketing, business or related field
• Minimum 5-7 years of B2B/B2C digital media buying experience with direct responsibility for audience acquisition.
• Demonstrated success building and scaling both B2C and B2B audiences/panels
• Experience in market research, panel recruitment, lead generation, or data-driven acquisition environments strongly preferred
• Deep understanding of performance marketing, audience targeting, and acquisition funnel optimization
• Proven ability to manage high-budget campaigns with measurable ROI.
• Strong analytical capabilities with the ability to translate complex data into clear actions
• Experience optimizing for both volume and quality (e.g., validated users, engagement, retention)
• Strong focus on data integrity, accuracy, and fraud mitigation in acquisition strategies
• Media buying platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)

Preferred

• Experience in market research, panel recruitment, lead generation, or data-driven acquisition environments strongly preferred