Responsibilities

• EMEA Market Expert: Set-up “local-first” programs which prioritize localized content and creative and have a pulse on top trends in the EMEA and MENA markets as well as a solid understanding of GDPR and country regulations. Serve as the main point of contact with EMEA Marketing stakeholders.
• Hybrid Campaign Management: Comfortable in managing external agencies as well as executing and optimizing paid media campaigns across various digital channels, including Google, LinkedIn, Reddit and Meta.
• Performance Analysis: Analyze campaign performance metrics, identify trends, and provide data-driven recommendations for optimization.
• Ad Operations Support: Assist in campaign setup, audience segmentation, and bid management to drive efficiency and ROI.
• A/B Testing & Optimization: Conduct A/B tests to refine ad creatives, targeting strategies, and messaging for maximum impact.
• Budget & Bidding Strategies: Manage budgets effectively, implementing bidding strategies that maximize return on investment.
• Marketing Operations: Work closely with Marketing Operations team to support lead routing production including setting up lead routing/syncing, lead flow investigation, vendor onboarding, system troubleshooting
• Project Management: Ensure all necessary assets, including ad creatives and copy, are received in a timely manner for campaign launches. Coordinate with relevant teams to maintain campaign schedules and deadlines.
• Automation & Process Improvement: Identify opportunities to streamline manual tasks and improve workflow efficiency.
• Collaboration & Communication: Work closely with the rest of the paid media team to align goals, share insights, and support strategic initiatives. Serve as a subject matter expert and consultant to the broader marketing organization, providing guidance on campaign strategy, planning, and execution

Requirements

• 5+ years of experience in paid media and digital advertising.
• Strong expertise in Google SEM, Meta, LinkedIn, and other paid media platforms.
• Proficiency in campaign performance analysis, data interpretation, and reporting.
• Experience with techstack tools such as Adobe Analytics, Tableau, Salesforce CRM, and Marketo.
• Strong understanding of bidding strategies, audience targeting, and conversion tracking.
• Experience with A/B testing methodologies and optimization techniques.
• Proficiency in project management tools like Asana
• A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data driven and decisions
• Excellent written and verbal communications skills
• Comfortable managing multiple assignments with competing priorities and tight deadlines