Responsibilities

• Lead the digital, hyper-local organic growth strategy for our roughly 170 All Battery Center stores
• Manage ABC product and location listings on InterstateBatteries.com and third-party listing platforms (Google, Apple, Yelp, etc.)
• Own franchisee communication and relationship management by proactively sharing digital strategy and updates (calls, emails, webinars, newsletters, etc.)
• Basic understanding of paid media planning and execution to support answering franchisees questions, making informed decisions for the website and providing thoughtful reporting insights
• Serve as a key point of coordination between the All Battery Marketing team and cross-functional partners by providing status updates, timelines and roadmap visibility
• Support the All Battery Center retail email program, PowerPerks, by contributing to email strategy and coordinate monthly coupon execution and annual survey communications
• Lead reputation management execution for All Battery Centers in partnership with agency partner and franchisees
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
• Proactively collaborate cross-functionally and manage relationships with digital agencies and vendors

Requirements

• Bachelor’s Degree from an accredited college or university required
• 3+ years of experience in digital marketing , content authoring, and SEO strategy with a focus on hyper-local and product organic growth
• Strong analytical skills and critical thinking skills with the ability to translate complex data, financials, consumer, and marketplace insights into actionable recommendations.
• Both self-motivated and ability to partner and collaborate across teams, functions, business units, and agencies
• Experience managing and executing multiple projects with excellence under time-sensitive deadlines. Agile team experience preferred.
• Strong project management skills and comfort dealing with ambiguity.
• Up to date with the latest trends and best practices in online marketing and measurement
• Solid knowledge of Content Management Systems (CMS) and web analytics tools ( e.g., Google Analytics) . Experience with Sitecore CMS a plus.
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook); PowerBI a plus.
• Experience with Franchise systems a plus

Preferred

• Agile team experience preferred
• PowerBI a plus
• Experience with Franchise systems a plus