Responsibilities

• Coordinate the digital, hyper-local organic growth strategy for our ~170 All Battery Center stores.
• Support the overall enterprise organic growth strategy for IB.com, Costco, and other sites, including content authoring in Sitecore CMS.
• Identify marketplace trends and best practices to optimize online marketing performance.
• Partner with our internal creative agency, GreenTop, to build the content strategy and business goals for the GreenLight Blog.
• Manage the enterprise and ABC product and location listings on IB.com and local listing sites (Google, Apple, Yelp, etc.).
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Proactively collaborate cross-functionally and manage relationships with digital agencies and vendors.
• Utilize User Interface/User Experience (UI/UX), Search Engine Optimization (SEO), and emerging technologies to enhance our online presence and increase traffic to our websites.
• Manage franchisee communication and maintain relationships with franchisees by proactively sharing the digital strategy (calls, emails, webinars, newsletters, etc.).
• Partner closely with the other ABC-focused Team Members to drive the business goals for our franchisees.

Requirements

• Bachelor’s Degree from an accredited college or university required.
• 3+ years of experience in digital marketing, content authoring, and SEO strategy with a focus on hyper-local and product organic growth.
• Strong analytical skills and critical thinking skills with the ability to translate complex data, financials, consumer, and marketplace insights into actionable recommendations.
• Both self-motivated and able to partner and collaborate across teams, functions, business units, and agencies.
• Experience managing and executing multiple projects with excellence within time-sensitive deadlines under moderate supervision.
• Solid knowledge of Content Management Systems (CMS) and web analytics tools (e.g., Google Analytics). Experience with Sitecore CMS is a plus.
• Excellent written and verbal communication and presentation skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook); PowerBI is a plus.

Preferred

• Agile team experience preferred.
• Experience with Sitecore CMS is a plus.
• Experience with franchise systems is a plus.
• PowerBI is a plus.
• Up to date with the latest trends and best practices in online marketing and measurement.