Responsibilities

• Develop and implement data-driven digital marketing strategies aligned with client objectives, including paid media ( Paid search, display, video ads, social advertising, media buying, sponsorships) search and discovery (SEO, AI optimization), web optimization and analytics. Email support as needed.
• Assist with cross-channel strategic planning and leveraging of platform and technology integration.
• Collaborate with account teams to understand client needs and translate them into actionable digital marketing plans.
• Continually assess new channels, tools, and approaches to strengthen our clients’ digital footprint.
• Manage campaign budgets, allocate resources effectively, and track performance against key metrics.
• Monitor and optimize campaigns in real-time based on data insights, ensuring maximum ROI.
• Analyze campaign and web performance data using tools like Google Analytics, Adobe Analytics, Google Search Console, Google Ads, Microsoft Advertising, Hotjar, Semrush and social media analytics platforms.
• Identify trends and patterns to inform future marketing strategies.
• Support strong client relationships by proactively communicating campaign progress, addressing concerns, and presenting results clearly.
• Participate in client meetings to discuss strategy, campaign updates, and performance metrics.

Requirements

• 6+ years’ experience in digital marketing
• 4+ years managing Google Ads (required)
• Up-to-date and highly knowledgeable of digital marketing channels, technologies, and tactics, both at a strategic level and in implementation
• Experience interpreting analytics reports and producing actionable insights
• In-depth experience using various digital marketing platforms and tools (ex. Google Ads, Microsoft Advertising, Hotjar, Semrush, Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager, CMS integration)
• Familiarity with SEO principles
• Proven written, verbal, analytical and communication skills
• Work independently as well as in a collaborative, fast-paced in-office, team-oriented environment.

Preferred

• Bachelor’s degree in Digital Marketing or related field preferred
• Agency experience highly preferred
• Familiarity with email marketing and automation platforms including Marketo, Eloqua and HubSpot preferred
• B2B marketing experience preferred

Benefits

• Join a collaborative & family oriented, culture-forward agency that values innovation, insight, and integrity.
• A vibrant and supportive work environment where innovation and creativity are encouraged and lived out.
• Competitive salary and bonus structure.
• Medical, dental and vision insurance.
• 401(k) plan with company match.
• PTO + off between Christmas and New Year’s
• Sick leave
• Career growth in a respected agency with deep industry roots.
• Team-focused in-office environment w/ WFH Wednesdays