Responsibilities

• Agency Collaboration and Campaign Strategy
• - Work with our digital agency on campaign ideation, creative strategy, targeting, segmentation, and budgeting across SEM, display, and social advertising channels.
• - Use established campaign practices and sound judgment to reach the right accounts and buyers with the right message.
• Full-Funnel Performance Measurement
• - Measure and report on performance across metrics that span the full buyer's funnel, from top-of-funnel awareness and engagement through pipeline and revenue impact.
• - Evaluate identifiable factors and translate results into clear, actionable insights for stakeholders.
• Cross-Functional Campaign Integration
• - Collaborate with cross-functional teams, including product marketing, field marketing, and demand generation, to support their initiatives.
• - Bring integrated, cohesive campaigns to life across paid digital channels.
• Account Tiering and ABM-Aligned Spend

Requirements

• Typically 5+ years of relevant experience with a bachelor's degree, or 3+ years with a master's degree.
• Hands-on experience managing SEM, display, and social advertising campaigns, ideally in partnership with an external agency.
• Experience measuring and reporting on full-funnel performance, connecting top-of-funnel digital activity to pipeline and revenue outcomes.
• Experience applying an account tiering or ABM approach to digital spend, adjusting targeting and budget based on account prioritization.
• A track record of building and running experimentation frameworks to drive continuous improvement in paid digital performance.
• Familiarity with the B2B SaaS marketing technology ecosystem, including ad platforms, analytics tools, and ABM/intent data providers.
• Full understanding of digital marketing within a B2B SaaS environment, with the ability to resolve campaign performance issues in creative, practical ways.

Benefits

• Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.