Responsibilities

• Execute and optimize digital marketing campaigns across paid and owned channels in support of company growth objectives
• Own the day-to-day management and performance oversight of digital agency partners, including budget pacing, execution quality, and optimization recommendations
• Provide budget oversight for digital agency spend, ensuring investments align with priorities, timelines, and performance expectations
• Develop and maintain a digital marketing roadmap with quarterly and annual planning aligned to broader marketing and business goals
• Manage and develop the Digital Marketing Coordinator, setting priorities, reviewing work, and supporting professional growth
• Collaborate cross-functionally with Creative, IT, Operations, and external partners to ensure campaigns are launched accurately and on schedule
• Monitor performance using tools such as GA4, CRM platforms, and internal dashboards; translate insights into actionable optimizations
• Lead ongoing testing initiatives across creative, messaging, audiences, and funnel touchpoints to improve efficiency and results
• Support planning, execution, and reporting of Email and SMS campaigns tied to acquisition and lifecycle marketing
• Stay current on platform updates, industry trends, and competitive activity to inform recommendations and improvements

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of progressive digital marketing experience
• Experience managing or mentoring junior team members preferred
• Hands-on experience with CRM and marketing automation platforms
• Strong understanding of A/B testing, conversion rate optimization, and funnel performance measurement
• Proficiency across paid search, paid social, email, SMS, and digital reporting
• Google Ads, Meta, or HubSpot certifications

Preferred

• Experience managing or mentoring junior team members preferred
• Hands-on experience with CRM and marketing automation platforms
• Strong understanding of A/B testing, conversion rate optimization, and funnel performance measurement
• Proficiency across paid search, paid social, email, SMS, and digital reporting
• Google Ads, Meta, or HubSpot certifications

Benefits

• Career advancement opportunities – A job that grows with you, we promote our great team members
• On-site & continual training and development
• Paid Time Off beginning from the day you start
• Comprehensive benefits package including medical, dental and vision, and pet insurance
• Plan for your future with 401K contribution options
• Newly renovated gym and locker rooms