Sr Digital Marketer

Responsibilities

• Campaign Management: Manage and optimize multi-channel campaigns across email, search, social media, and display media.
• Lead Generation: Create compelling web content, email copy, and content offers to generate qualified leads.
• Automation & Workflows: Implement and refine marketing automation and lead nurturing workflows.
• AI Enablement: Build AI-enabled workflows across creative production, audience targeting, reporting, and campaign optimization — increasing iteration velocity and output volume while maintaining brand quality and human review.
• SEO/GEO/AEO Optimization: Contribute to organic search and AI-answer visibility — including keyword strategy, on-page optimization, technical hygiene, and content recommendations that surface the VBU brands.
• Sales Collaboration: Collaborate closely with sales to ensure marketing-to-sales lead handoff is seamless and tracked.
• Performance Analysis: Track and report on marketing performance metrics, using data to drive continuous improvement.
• Innovation: Identify, test, and implement new digital and demand generation tactics to reach untapped audiences and ensure strategies remain current and effective.

Requirements

• 5+ years of hands-on digital and/or growth marketing experience — personally running and optimizing live campaigns, not directing others who do.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field — or equivalent practical experience.
• Hands-on fluency across paid search, paid social, email and ABM — including audience setup, budget pacing, and creative testing.
• Proven track record of creating multi-channel B2B campaigns that drive measurable results.
• Excellent analytical skills with the ability to translate data into clear reports and actionable insights — and to diagnose why performance moved, not just report that it did (Google Analytics, campaign dashboards, attribution tracking).
• Proficiency with marketing automation platforms (ideally Salesforce Marketing Cloud/Pardot).
• Excellent communication skills with the ability to align marketing to sales priorities.
• Experience with B2B marketing in SaaS or connected devices is a plus.

Preferred

• Startup mindset — creative, resourceful, comfortable with ambiguity.
• Strong sense of ownership and accountability.
• Collaborative, with the ability to work directly with leadership teams of independent venture units.
• Curious, with a growth mindset — always hunting for a better way to deliver results, and quick to fold what you learn back into the next test.
• Data-driven decision-making coupled with creative problem solving.

Benefits

• medical plans with company subsidies
• Health Savings Account (HSA) with a company contribution
• a 401(k) with an employer match
• paid vacation that increases with tenure
• paid holidays
• wellness time
• paid maternity and bonding leave
• company-paid disability and life insurance
• collaborative and casual work environment