Responsibilities

• Develop digital content strategies aligned to commercial growth priorities, integrated campaigns, and buyer journey stages
• Translate product positioning and campaign strategy into conversion-oriented digital experiences
• Support development of audience-specific content journeys designed to improve engagement and lead conversion
• Ensure consistency of messaging and user experience across digital channels and campaign touchpoints
• Own development and optimization of campaign assets including landing pages, emails, digital content across channels, nurture assets, and conversion experiences
• Partner with Growth Marketing to support integrated campaign execution across digital channels
• Collaborate with Product Marketing to align content to GTM priorities, messaging frameworks, and customer needs
• Coordinate asset development with internal creative resources and external agencies
• Support website engagement and conversion strategies focused on lead capture, CRO, and user experience optimization
• Monitor website and landing page performance metrics and recommend optimization opportunities
• Execute A/B testing and performance optimization initiatives to improve engagement and conversion rates
• Help improve digital customer journeys based on behavioral insights and engagement data
• Analyze content and engagement performance across digital channels
• Track metrics related to engagement, conversion, content effectiveness, and user behavior
• Develop insights and recommendations to improve digital performance and campaign effectiveness
• Partner with Growth Marketing and Marketing Operations to align content performance to pipeline and attribution reporting
• Partner closely with Growth Marketing team members on campaign execution, nurture journeys, and digital activation
• Collaborate with Corporate Affairs & Communications on website content, thought leadership, brand alignment, and digital storytelling
• Work with Product Marketing to align messaging and content to product launches and commercial priorities
• Support scalable content operations and digital best practices across the marketing organization

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field
• 5–8+ years of experience in digital content strategy, digital marketing, conversion optimization, or content marketing
• Strong experience developing digital campaign assets, landing pages, nurture content, and conversion-focused experiences
• Experience with CMS platforms, marketing automation tools, website optimization, and analytics platforms
• Strong understanding of CRO, SEO, customer journey mapping, and digital engagement strategies
• Experience collaborating across marketing, creative, and commercial teams
• Strong writing, editing, and content strategy skills
• Analytical mindset with ability to use performance insights to drive optimization
• Equivalent combination of education and experience may be considered.
• Travel Requirements: Up to 15%

Preferred

• Healthcare, diagnostics, biotech, medtech, or life sciences experience strongly preferred