Responsibilities

• Adapt and deliver the demand generation strategy for the Financial Institutions and Lending market, translating revenue priorities into campaign themes, channel plans, and measurable goals
• Plan and execute integrated campaigns across advertising, industry events, direct mail, digital experiences, webinars and other targeted channels
• Own campaigns from end to end, including the campaign brief, audience and account selection, offer, channel mix, asset requirements, launch plan, sales follow-up, measurement, optimization, and post-campaign recommendations
• Establish a strong operating rhythm with Sales around target accounts, campaign participation, meeting goals, follow-up responsibilities, account feedback, and opportunity outcomes
• Work with Product Marketing and Content Marketing to turn market insights, buyer needs, and product messaging into compelling campaign concepts, content, offers, and sales-ready programs
• Report on the effectiveness of campaigns with a mix of data analysis and storytelling to cut through the noise and implement concrete recommendations for improvement
• Manage campaign budgets thoughtfully, evaluate channel and vendor performance, and recommend how investments should be allocated to produce the greatest revenue impact
• Maintain an organized, visible campaign calendar and project plan to ensure visibility across marketing, sales and other departments

Requirements

• 8-10 years of B2B demand generation, account-based marketing, field marketing, or integrated campaign experience, preferably supporting enterprise SaaS, fintech, payments, or another complex technology solution
• A strong background in campaign development and program execution
• Proven ability to lead cross-functional teams and manage a layered demand function
• Experience turning industry events into measurable demand programs
• Experience managing agencies, contractors, publishers, or other external partners and holding them accountable for quality, timelines, and performance
• A strong ownership mindset - you care about getting results less than sticking to rigid ways of doing things
• Strong strategic thinking and creative approach to problem solving
• Excellent leadership, communication, and project management skills
• Occasional need to travel to select industry events and company or team meetings
• Bachelor’s or Master’s degree in Marketing, Business, or related field

Benefits

• Competitive salary and benefits with growth-company options grant
• Fast- paced and professional work culture
• Stock options with standard startup vesting - 1 year cliff; 4 years total
• $50 monthly communication expense stipend to go towards your phone/internet bill
• $250 stipend to enhance your WFH setup
• Reimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200)
• Premium medical benefits including vision and dental (100% coverage for employees)
• Company-sponsored life and disability insurance
• Paid parental bonding leave
• Paid sick leave, jury duty, bereavement