Responsibilities

• Partner with business stakeholders on marketing and customer analytics, delivering creative solutions and innovative strategies to drive real business results.
• Interpret data to identify business trends, conduct ad-hoc analyses, and identify digital marketing opportunities.
• Analyze customer segments, churn, retention, and buying behaviors.
• Develop and streamline reporting and dashboards. Identify what metrics matter as you craft elegant reports and proactively monitor them. Improve data sources and automate processes so that you can maximize time spent on high-value ad-hoc pursuits.
• Own the analytics outcomes for marketing channel performance and optimization, partnering with business stakeholders to define and prioritize a roadmap as well as execute to plan.
• Design, evaluate, and interpret tests and experiments to improve marketing performance and customer outcomes.
• Translate analytical findings into clear business actions, recommendations, and prioritization decisions that drive impact.
• Collaborate with colleagues in Data Engineering to develop ongoing improvements to data quality, standardized definitions, governance, tools, and approaches.
• Manage and prioritize multiple projects simultaneously based on what is most impactful to the business and our customers.
• Present analyses in a clear, interpretable, and applicable way that can be shared widely, communicating effectively with both technical and non-technical partners.
• Partner across Analytics to share learnings, align on methodologies, and leverage best practices.