Sr. Creator Marketing Manager at Impact.com | New York City, NY | $110K/yr – $120K/yr

Impact.com

Sr. Creator Marketing Manager

New York City, NY (Hybrid)

$110K/yr – $120K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross channel creator and affiliate marketing programs from concept to launch, tying pipeline, product adoption, and customer growth to measurable outcomes.

Drive integrated campaigns across content, lifecycle, paid, events, and partnerships with data-backed insights.
Bridge product innovations to market-facing programs and customer education to boost understanding and adoption.

Job Description

Responsibilities:

Lead end-to-end development of strategic B2B and supply-side creator marketing programs, from concept through launch and optimization
Build integrated, cross-channel campaigns spanning content, lifecycle, paid, events, and partnerships
Align initiatives to core business priorities, including pipeline generation, product adoption, and customer growth
Shape and articulate a compelling narrative around the convergence of creator and affiliate marketing that resonates with performance marketers
Partner with internal experts to bring forward data-backed insights and industry trends
Deliver high-impact campaigns, reports, and activations that position impact.com as a leader in the creator economy
Develop a deep understanding of impact.com's Creator and partnership automation solutions, including product capabilities, platform integrations, and customer use cases
Partner closely with Product Marketing and Product teams to translate product innovations into market-facing programs and campaigns
Help define messaging, positioning, and customer education strategies that drive product understanding and adoption
Support product launches, feature rollouts, and strategic GTM initiatives through integrated marketing programs

Serve as a subject matter expert on creator-focused solutions and industry trends, helping bridge technical product capabilities with customer needs
Act as the central driver across Product Marketing, Sales, Content, Strategic Marketing, RevOps, and Communications to align messaging, timelines, and execution
Translate strategy into cohesive go-to-market activations across teams
Ensure programs are amplified across owned, earned, and paid channels
Identify opportunities to extend impact through research, storytelling, PR, and sales enablement
Source and activate customer stories, creator success cases, and co-marketing opportunities
Collaborate with customers, creators, and tech integration partners on joint campaigns
Develop programs that drive product awareness, education, and adoption
Define and track success metrics across programs, including pipeline, CAC, engagement, and ROI
Analyze performance and generate insights to continuously improve outcomes and communicate program impact clearly to stakeholders and leadership

Impact.com

3.9 Glassdoor

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Founded in 2008

Santa Barbara, California, USA

3.3K employees (508 in marketing)

impact.com

69% recommend to a friend

80% CEO approval