Company Description

DOWC is a leading provider of F&I (Finance and Insurance) partnership services in the automotive industry, offering a full suite of obligor and administrator services, top-of-the-line products, technology, and training. We understand the importance of leveraging process and technology in the F&I industry to drive revenue and ensure success. Our goal is to provide visibility, transparency, and the tools needed for our partners to build their wealth and achieve their goals. All of our positions are fully on-site in Parsippany, NJ.

DOWC prides itself on taking care of its employees. We were voted one of the “Best Places to Work” two years in a row, and we also offer award-winning products! We value professional development here in the workplace. We will take care of you if you are passionate about us. Here’s what we’ll need from you:

Position Overview

We are seeking a Sr. Creative Marketing Copywriter to join our growing marketing team. This role is responsible for developing compelling, persuasive, and creative messaging that communicates the value of our automotive finance and insurance (F&I) products to dealerships, agents, and consumers. The ideal candidate is a creative thinker and strong storyteller who can transform complex products into clear, engaging marketing campaigns that drive interest, understanding, and sales. This position works closely with designers, marketing strategists, and stakeholders to develop integrated campaigns across print, digital, and dealer-facing marketing materials.

This role will also support marketing initiatives across multiple subsidiary brands, including AIAuto, 1800Warranty, ServiceContract.com, and other affiliated companies.

Key Responsibilities

Creative Campaign Development

• Develop creative concepts, messaging, and copy for marketing campaigns promoting F&I products such as vehicle service contracts, GAP protection, and ancillary products.

• Write engaging headlines, taglines, and campaign messaging that align with brand strategy and product positioning.

• Collaborate with designers and creative leadership to develop integrated campaign concepts.

Marketing & Sales Content

• Create persuasive marketing copy across a wide variety of channels including:

• Product brochures and dealer sales materials

• Dealer marketing programs and promotional campaigns

• Website pages and landing pages

• Email marketing campaigns

• Digital advertisements and social media content

• Direct mail marketing campaigns

• Sales presentations and pitch materials

• Video scripts and promotional content

Brand Voice & Messaging

• Maintain and strengthen the company’s brand voice and messaging consistency across all marketing materials.

• Simplify complex financial and protection products into clear, compelling, and benefit-driven messaging.

• Ensure messaging aligns with marketing strategy and business objectives.

• Dealer-Focused Marketing

• Develop messaging that helps automotive dealerships effectively communicate the value of F&I products to vehicle buyers.

• Create materials that support dealership sales teams and improve product understanding and adoption.

Editing, Proofreading & Quality Control

• Maintain a high level of attention to detail in all written communications.

• Proofread and edit all department copy thoroughly to ensure clarity, grammar accuracy, and brand consistency.

• Review and refine marketing content to ensure professionalism, readability, and effectiveness across all channels.

Qualifications

Required

• 6-10 years of experience in marketing copywriting, advertising, or brand marketing

• Strong portfolio demonstrating creative campaign copy and marketing materials

• Excellent writing, editing, and storytelling abilities

• Strong attention to detail and ability to proofread and refine your own work

• Ability to translate complex concepts into clear, engaging, and persuasive messaging

• Experience collaborating with designers and marketing teams

• Ability to manage multiple projects and deadlines simultaneously

Preferred

• Experience in automotive, finance, insurance, or dealership marketing

• Familiarity with direct response marketing and dealer-focused campaigns

• Experience writing for both B2B and consumer audiences

• Understanding of SEO, digital marketing, and conversion-focused messaging

Education and Experience:

• Bachelor’s or Master’s degree in Marketing, English, or related field.

• Copywriter: 10 years (Preferred)

• Marketing: 10 years (Preferred)

• When applying please include portfolio as an attachment or link