Responsibilities

• The Concept Machine: Generate a high volume of data-backed creative concepts weekly. You don't pitch one "big idea"; you pitch 20 "testable angles."
• Write scroll-stopping scripts and visual briefs for our production team. You know exactly how to structure a Direct Response video (Hook -> Problem -> Agitation -> Solution -> CTA).
• Lead "Creative Sprints" where we iterate on a winning concept until we exhaust its scale.
• Data Forensics: Deep dive into Meta/TikTok Ads Manager to diagnose creative health. You analyze Hold Rates, Hook Rates, and Outbound CTRs to understand exactly where a video is failing.
• Translate data into "Editor Language." Instead of saying "engagement is low," you say "cut the intro by 2 seconds and speed up the voiceover."
• Maintain the "Win Log." You document every winning variable (e.g., "Green text overlays are beating white text overlays by 15%") to build a playbook for the team.
• Trend Speed & Adaptation: Monitor the digital landscape for emerging audio, visual, and behavioral trends.
• Adapt these trends instantly for our clients. You don’t wait for a trend to peak; you ride the wave while it’s rising.
• Mentor Junior Strategists on how to move from "copying trends" to "adapting trends for conversion."

Requirements

• A Battle-Tested Strategist
• 5–7 years of experience in creative strategy, paid social, or performance marketing.
• You have "seen it all" in the ad account. You know what to do when performance tanks on a Friday afternoon.
• A Copywriting Chameleon
• You can write in different voices. You can write a punchy, aggressive script for a men's grooming brand, and a soft, educational script for a skincare brand—in the same hour.
• You understand that copy is what sells, and visuals are what stop the scroll.
• Relentless & Curious
• You don't have an ego about your ideas. If the data says your favorite video is a loser, you kill it and move on.
• You are obsessed with "Why?" Why did that video work? Why did that hook fail? You don't stop until you have an answer.

Benefits

• Competitive Compensation: $80,000-$100,000/year.
• High-Impact Work: Your ideas directly control the spend of massive DTC brands.
• Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
• Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.