Responsibilities

• Develop and maintain a paid social creative strategy across Meta, TikTok, and AppLovin, grounded in performance data and product positioning
• Generate a steady pipeline of fresh ad concepts and copy — video scripts, hooks, UGC briefs, static concepts, and carousel frameworks — tailored to each platform and customer persona
• Write detailed creative briefs for UGC creators, freelance designers and video editors, including concept rationale, visual direction, copy, format specs, and reference examples
• Handle light production work independently: trimming and captioning UGC footage, creating hook variations, resizing and iterating on static ads, or assembling quick test assets
• Manage the creative production workflow from concept through delivery, coordinating freelancers and ensuring assets are trafficked to the Paid Social Manager on schedule
• Analyze creative performance data weekly and use findings to iterate on winning concepts and identify new testing opportunities
• Stay current on platform creative trends, competitor activity, and beauty category content to continuously inform the creative roadmap
• Leverage AI tools (ChatGPT, Claude, Runway, or similar) to accelerate concept generation, script drafting, creative iteration, and light asset production

Requirements

• 5-7+ years of experience in paid social creative strategy, performance marketing creative, or a closely related role
• Deep fluency in Meta (Facebook and Instagram) and TikTok paid environments — you understand what makes an ad stop the scroll on each platform
• A portfolio of paid social creative work with measurable performance results you can speak to
• Strong written communication and brief-writing skills — you can translate a vague idea into a precise, actionable creative direction
• Excellent project management skills, with the ability to manage multiple concepts, creators, and timelines simultaneously.
• Working proficiency in at least one lightweight production tool — CapCut, Figma, Adobe Express, or similar
• Active, fluent use of AI tools in your day-to-day work — we want someone who has meaningfully integrated AI into how they work
• Experience managing freelance creatives or external production partners
• Experience in prestige beauty, skincare, or adjacent lifestyle categories is a strong plus
• A collaborative working style — you know how to give feedback to creatives in a way that elevates the work

Benefits

• Westmore Beauty provides competitive salary and benefits along with a beautiful work environment.